Law of Averages

The first lesson we learnt in flogging broadband, Speak to as many people as you can.

Today I’ve been firing out messaging inviting small business owners to contribute to Small Business Excellence –

I’m very optimistic! Despite the concerns I mentioned in my previous post about not quite having sussed my target audience, I realised that I didn’t need to second guess any local business, I just need to offer the opportunity.

I do need to find the individuals starting out or without much help, those striving creatives with so much to share –

And if some well established local businesses can show some interest, then wonderful! I can see it all in my mind’s eye –

It’s going to be great. I just need to apply the Law of Averages:

The first lesson we learnt in flogging broadband, Speak to as many people as you can.

Obvious? Yes. But we all have a need to be EFFICIENT in order to be EFFECTIVE –

My efficiency will be determined by how accurately I identify potential contributors, AND how well I can tailor my messages to them. There is still the same basic (shortened) message:

Hi guys, I’m a fellow local business owner and member of the Sheffield Chamber of Commerce and Industry –

I’m inviting all small local businesses to receive a free (no strings) single or multiple page feature on my digital marketing and copywriting website,

Visit the website and you’ll find the menu link:

Small Business Excellence (SBE)

I’m a copywriter, and in SBE I intend to publish single and multiple page features (including social media and backlinks) on successful small and/ or independent businesses around South Yorkshire.

I offer these as a courtesy and as a way to introduce my self and my local copywriting business 🙂

Explore the website and DM if you fancy a free feature with backlinks!

Thanks for your time 👍

Ruth Klempner

Which I hope is friendly and informative without being too wordy…

I have also sought advice from the business advisors at Business Sheffield/ Welcome to Sheffield, since some prodding in the right direction would be a great help – in the meantime, I’ll continue to be driven by initiative and deliberation.

To be driven accurately by RESEARCH would be great, but I haven’t seen any other copywriter attempt to do what I’m doing –

But I’m a freak, I’m a weirdo…


And I was always interested in (my own definition of) “representative journalism” – the stories, feelings and happenings of normal, everyday people, or in this case, everyday small business owners.

Those individuals who have made their own path, and whose stories are therefore unpredictable.

Lets see if we can discover any of those stories in the coming weeks 🙂

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