Ineffective Marketing Material Used Too Infrequently

FATE would have it that the least qualified person in the world’s BEST chance at reasonable employment is to sell words.

Yesterday was an interesting day for critical self-appraisal and for sampling Ben and Jerry’s Banoffee ice-cream (which was also interesting) –

The truth is, my qualification in copywriting means almost nothing. It means a great deal to me, as I learned a great deal studying copywriting, and I earned my certification. 

But in the real world of customers and sales, new copywriters may frequently be bought by means of who they know, not what they know. And with a long history of unemployment and introversion, as I have already shared – I have no network, and no professional network.

My attempts at networking and seeking both voluntary and paid work have been choppy, and this can be blamed on a few things:

  • I’ve never set up a business before and have had some great advice but mostly I’ve had to wing it 
  • My value proposition is obviously all over the place (lack of confidence, experience, connections, business knowledge – I can’t really pin point one reason for this humongous problem)

And most importantly:

  • I haven’t sought to rectify the “Its not what you know, its who you know” problem with MASSIVE action (as Grant Cardone would have insisted)

But like I said, I hadn’t realised the extent of this failure until just recently.

“In times of economic decline [or just super hard times] MASSIVE ACTION is needed”

I’ve spent A LOT of time just trying to sort out this website (I had designed a whole other website which was trash so had to start again from scratch) –

And still, there’s plenty to fix on this, my online home. And on my similarly, semi-constructed social media.

BUT those aren’t the real issues! The #1 issue is my NETWORK –

Its my lack of network which is ensuring my lack of prosperity:

I’ve failed to apply the law of averages appropriately with a strong value proposition – I’ve used ineffective marketing material and I’ve used it too infrequently.

Last night, I started firing out audio messages on Instagram – something I completely forgot was possible. It’s quick but you only have one chance to say what you have to say, and if like me you are good at mumbling and getting words wrong when speaking, you can end up sending an audio message with at least one error in it. I think half my messages included me messing up my words a little even when I was reading them. 

So perhaps this isn’t the most effective way to communicate either, BUT, it is more personal than sending a written message,  and it is a lot quicker than recording and sharing many video messages –

But still I know that video messages, introductions and presentations are deemed the most effective, second only to face-to-face meetings.

On RuPaul’s Drag Race, contestants are tested on a variety of skills including choreography, stand up comedy, singing and acting. I’m yet to see any contestant conquer them all, although there are many excellent, highly skilled individuals who may just have one weakness –

My main strength is my copywriting. Everything else is a huge challenge, ESPECIALLY networking. The one thing I need to do well.

Imposter syndrome came yesterday and told me that because of this, I was, in fact, the LEAST qualified person on the planet to be a copywriter.

How inconvenient it is, therefore, for peace on Earth that Ruth Klempner DARE bring chaos by means of farfetched schemes and BLATANT overambitiousness?

It is the hand of fate. 

FATE would have it that the least qualified person in the world’s BEST chance at reasonable employment is to sell words.

I responded in various ways to this scary conclusion, but none of them have included throwing in the towel.

I know exactly what I’ve done wrong and why after almost a year, my business has still not started.

Its not that I can’t do it, its that no one knows me enough to trust or vouch for me. And how many times have I already admitted to that in this blog!

SO – MASSIVE ACTION IS NEEDED!

I need to pull on my best and brightest personalised messaging and marketing pants (with matching hat of course) and with a Value Proposition which makes irresistible sense and which works, I need to find my clients…

Reports of my death have been greatly exaggerated

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