The Self-Employment Pathway

Do I sound like a scammer, offering free/ no strings support?

For my next trick, I will begin contacting local newspapers and ask if they would like to support start ups and small business owners in their area – 

A small ad here or there offering professional, digital marketing support 100% free to local businesses isn’t hugely unreasonable!

I had an interesting exchange with a Facebook user in the early hours of this morning after I had introduced myself and offered to support a fellow start up with free marketing support – he accused me of being fake, a charlatan and a scammer. He also said that copywriters don’t have “insurance” and that he works in marketing so he knows

Well, I knew immediately, of course, that this man was ignorant, and an internet troll (he had continued on to insult another user’s web design ability and to question their legitimacy), BUT it made me think just a little… 

Do I sound like a scammer, offering free/ no strings support? Perhaps I should instead stress that I am new and eager to build my portfolio THEREFORE I’m offering free support? I do say this sometimes, but not every time…

An advisor at the job centre scheme I attend said I should stress my need to build upon my portfolio. She also said (and after much build up from another advisor that she would surely be able to help), that she couldn’t be my advisor as yet because I’m not currently gaining clients.

This is after the self-employment advisor at the job centre said similar – they won’t help me until I’m earning. 

This was after regular advisors at both places had told me so many times that their in-house “self employment expert” would be able to advise me.

This is the help those on “self-employment” pathways receive where I live. Perhaps it is just me – perhaps every other person who has been allowed to follow a self-employment pathway has become gainfully self-employed quite easily by themselves, and without any prior business experience.

I won’t further discuss the gnawing sadness I felt at this second and final refusal of help. It does nothing for my eternally diminished sense of ego – yes, this is me with a diminished ego!

Perhaps you think I’m neglecting to share some part of the story? That they would agree to help if I wasn’t so…? 

I hope you can accept the answer is simply, “If I wasn’t so hopeless” –

But owning a business is SO NEW to me… And before I can receive advice from either the job centre or their associated schemes, I have to make it work alone.

But maybe that’s as it should be. They will have no part to claim in my success because they will never have aided me.

I will endeavour not to be made spiteful by such things, but again, it is a sense of humiliation. Also, however, it is a loss for other start ups who could benefit from my skills as a digital marketer – I speak, of course, in reference to my offer to support others on the self employment pathway with free digital marketing consultancy and assistance.

So, I’ll get on with the offers I want to make to those local papers and publications. And I will consider how not to sound like a scammer…

I am also considering how to begin a YouTube channel and use it to include presentations of the possibilities available with great copy – a channel I can refer potential clients to and also include as an extra resource on my website.

It’s pointless having a dedication to the “law of averages” when I don’t have the best version of my value proposition to share with those I am contacting – it’s also pointless spending forever considering this value proposition because I needed it done yesterday. So many yesterdays since.

But, again, this is my impatience. And I need to get on with the best, short scripts I can, along with the Canva presentations I’ll need to use for video.

Still a long road yet, but at least it’s an open road!

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