The Local Writer

I realise that I need to take myself out of the equation.

After composing my message indicating but not directly asking for a free listing in the name of “supporting local business”, I quickly realised this was no way to conduct any sort of business, no matter how broke I am:

Hi, I’m Ruth Klempner, I’m a new copywriter and for the past six years I’ve been on universal credit.

I want to help support other new start ups and small businesses with free/ no strings digital marketing support – would [local newspaper] be interested in helping support start ups and small businesses similarly?

I’m qualified and insured (please see my website ruthklempner.com), and am eager to build my portfolio and support other local entrepreneurs, who may also be on a very low budget.

I am on the self-employed pathway because I am not suitable for most employment options due to chronic health conditions and a long history of unemployment.

Would someone please be willing to discuss the options for advertisements available to me?

Thank you for your time,

Ruth Klempner  

If I’m not even trusted as much yet to gain more voluntary copywriting experience (I refer to my current failure to ignite Small Business Excellence with free content examples), then I need to do something that is completely APART from me –

By this I mean:

I need to be an anonymous writer just writing for the “good of the people”.

This is one accessible way that I can gain the voluntary experience I need to build my portfolio further.

It can be through representative journalism, such as local journalism focused on representing the work and ambitions of local business owners and job seekers. 

I can use free platforms such as new accounts on social media which will mention me by name, but which will not be in anyway focused on my business, but on a free writing service which is available to local business owners and job seekers, from a local writer.

I can write about local businesses in much the same way other local writers and journalists do, and I can build my name not as an ambitious copywriter, but simply as a writer and free service provider to local entrepreneurs and others seeking self-employment.

I will need to travel around the county, and I can do that if I get the right travel pass, and give up “luxuries” such as e.g. cider, coke and ice cream (summer essentials!) in order to help pay the £32.70 per week for it…

I can work out an efficient system to write about and include as much copy and content about local businesses as possible, and present my work simply as a local resource (as opposed to a local resource created by a local business owner with the long-term intent to make sales)…

I remember a phrase Grant Cardone used to describe people who lowered their prices in response to difficult times – “weak minded”.

Perhaps that encapsulates me perfectly – weak minded and unable to assert myself. Or perhaps I’m simply not a natural at sucking up to people, or endearing them in any profitable way, however sincere or insincere.

Perhaps it is that I simply don’t have the same ambitions as most other copywriters –

I certainly don’t have the same relevant and up-to-date CV, and this makes me hesitant to chase the same dreams.

Following my long experience on benefits and following my recent double rejection from DWP “Self Employment Coaches”, I know that I certainly want to help others in similar, lack-of-useful-help type of situations to myself.

And I can certainly do this as a “local writer” –

So maybe I do need to step down from my ambitious pedestal (yes, even seeking employment, any employment, may be reasonably counted as “ambitious”), and seek more, relevant writing experience as a randomer.

Cardone may call me “weak minded”, but as much as I am a natural writer, I am not not a natural entrepreneur. And maybe my route to “gainful self-employment” will take me through a long (but hopefully very productive) detour down local voluntary writer/ marketer lane –

Maybe in order to be somebody, I have to literally be nobody, and hope that others will build an image of me entirely by means of their own opinions and experiences, and through their own conversations. 

Forget this website, forget my work and my samples – maybe I need to start again and have others make a name for me, organically.

Who am I? 

I’m just a local writer.

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