One business story …
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Part Two
58. The Unprofessional Years
57. Busy Working Behind the Scenes…
56. Niching Down
55. The Brand Story
54. The Unprofessional Touch
53. “Professional” White Lies or “Unprofessional” Black Truths
52. The Downloadable Item (Draft)
51. Marketplace Landscapes
50. In Search of a More Immediately Quantifiable Value Proposition
49. Proactivity & the Direct Sales Directive
Part One
48. What Would Grant Cardone Do?
47. Terms of Ill-Endearment
46. The Local Writer
45. The Self-Employment Pathway
44. Break Through the Babel of Your Competitors
43. Ineffective Marketing Material Used Too Infrequently
42. Voluntary Copywriter Proposal to Job Centres in Sheffield
41. Let’s Discuss Value Proposition
40. The Very Hungry Entrepreneur
39. Introvert into Entrepreneur
38. Missing Something?
37. Creating a Brand Standard, amongst other things
36. “Mental Health at Work”, a summary
35. The Importance of Being Blatant
34. Business tools and a need for Resourcefulness
33. An additional Business English service
32. Small Biz & Start-Up Support Service
31. Reflections – Small Business Excellence
30. Self-Appraisal & Brand Growth
29. Don’t say Hi to a German
28. Refund Pending/ (I.O.U)
27. Law of Averages
26. Revised Plan
25. Anticipating Objections…
24. Courage, Apprehension and Copy!
23. Why Effective Digital Marketing is SO Important
22. “Ruthless” Mode Enabled
21. The Hagglers Option, plus more inspiration
20. My first go at commission-only sales, and what it taught me
19. Learning the language of business (and other languages)
18. New OPPORTUNITIES for Engagement with Every New Day
17. Benefits and Luxuries – Sell BOTH
16. Build trust with customer-centric habits
15. Be creative and resourceful, and GROW your small business
14. Your Unique Selling Points!
13. Build Your Brand – Build Your Influence
12. Self-employment and adapting my work around my health
11. Assimilation into the business owner collective
10. A brand new, low-budget, small business
9. One small business story
8. Not a stupid question: Consumers have different priorities, why should saving the planet be one of them?
7. How playing devil’s advocate will help you improve your sustainable business
6. Fast Fashion: If you’re on a modest wage, why should you shop sustainably?
5. Reduce your impact on the planet by going vegan, says researchers at Oxford Uni. But can one more vegan make a difference, or is a compromise needed
4. Why should normal people curb their emissions when rich people with much bigger emissions don’t bother?
3. Making money from unused clothes
2. Is it sustainable if it’s expensive?
1. Is sustainable living reasonable?
Ruth Klempner Copywriting © 2022
