Having started my copywriting career by supporting small, sustainable businesses with voluntary copy, I began this blog exploring the relationship between consumerism and conservation.
I move on to posts introducing myself, my business, and my mission to help small businesses grow!
Why should customers buy your product when they can buy a cheaper version from a bigger business?
Take a look around…
I have to offer value, benefits and if I can, I must build trust… After much planning and assessing, re-making and re-planning, I am now again at the stage of throwing caution to […]
Anything which might arouse and inspire myself and others to be better, smarter, and more successful, will have a space on this website. I have decided to offer a hagglers option because I […]
I know my strengths, and in my strengths, I am CONFIDENT. In Autumn 2016, I could be found flogging (trying to flog) Talk Talk broadband packages on street corners from Sheffield to Grindleford. […]
This was my failure at languages – mainly my lack of vocabulary a chronic lack of practice. I recently resumed my independent language studies (something I have been trying and failing at since […]
A BLATANT, small business owning, REBEL! As a small business owner, you already have the AUDACITY to manage a small business in world of corporate GIANTS. Your customers can admire your confidence – […]
We can experience luxury on even very small budgets, so what luxuries are you offering your customers? I read recently that the wealthy have been buying up more and more private flights to […]
You are a purveyor of solutions and benefits. Great profit is the goal but long-term success is determined by the great service you CONSISTENTLY provide for your customers. Listening to every piece of […]
No giant will ever have the singular excellence of a well-loved and fostered, small business. Keeping up with the Joneses? If your neighbours and competitors include corporate giants then “keeping up” requires resourcefulness […]
Does your work fill you with PASSION – a passion you share PROUDLY with your audience? What makes your business different from the rest? Why is it like no other – in short: […]
Everything your business does and stands for is the catalyst we need to write your brand’s name into the stars. So, in case I haven’t made it obvious, a copywriter exists to build […]
These are just some bits about me 🙂 It is Monday, May 16th 2022 and today I visited the Business and Intellectual Property Centre at Sheffield Central Library. I only recently discovered this […]
Be obsessed with discovering your route to success. For all new business owners, there is an absolute wealth of business information and advice freely available via a multitude of platforms online – Through […]
Tell me your project, tell me your budget, and we’ll work something out I mentioned in my last video that this copywriting business cost around £1,100 to set up. I also indicated that […]
I am a very capable and valuable copywriter, and the only wall in front of me now represents the effort I must spend to achieve my goals. So, I wanted to share some […]
Not a stupid question: Consumers have different priorities, why should saving the planet be one of them?
Can “sustainability” be sold differently… Maybe more selfishly, to appeal to people’s highest priority, themselves? Another Christmas come and gone, another New Year, and has society changed? Has the Greta effect worked, or […]