The Very Hungry Entrepreneur

It’s my job to sell myself confidently and prolifically

Yes, things need to drastically change – I need to drastically change. I need to visibly become the HUNGRY entrepreneur Grant Cardone describes in his books.

I’ve screenshotted tons from the pages of different books for quick recap – I’m just so grateful to have all this amazing sales advice. Even though I’ve read these books before, I’m now seeing them from a copywriter perspective.

Ruth’s To Do List:

  • Be nosey, enquiring, enthusiastic and unreasonable – stay on the ball and on everybody else’s case as to just how great copy and an excellent service can and should be my prospect’s fortune today
  • Create confident and personalised video introductions and shareable video presentations
  • Add value and more value to my products through creating an excellent customer experience
  • Research and go to lengths competitors would not in order to win sales (– such as what? Those musings will be for a other post)
  • Assess and make all other adjustments necessary to distinguish my business and brand from competitors

Plenty more research and skill development will be needed but this can’t get in the way of content creation – doing my best with the skills I have now, and improving them with the help of practice and research as I continue.

Lecturing in copywriter talk and with plenty of sales lingo isn’t something which comes naturally, nor is it something I imagine my future clients particularly want to sit and listen to. So what can I speak more fluidly about?

Creative writing. Seeing the wonder in everything. Writing passionately about anything… Those are the things which come naturally to me.

Completing written assignments for English literature was my strongest skill in school – writing expressively and using logic to create strong arguments. It doesn’t sound like much until you consider the strength and influence of written word…

Today I appealed to a representative at the job centre to allow me to offer free digital marketing services to other claimants also on the “self-employment pathway”. These are not services which are accessible to job seekers on a benefits budget, but as I explained to the representative, I have skills to build businesses through e.g. locally targeted online marketing.

I explained that such experience will help me build my portfolio and it will help my fellow claimants to become successful, small business owners and entrepreneurs.

I have an extremely valuable skill and it is my job to sell myself confidently and prolifically. And for somebody in my position, that almost certainly means selling myself first as an extremely valuable volunteer.

Among today’s tasks will be a fresh review of my website. It requires many improvements specifically in the area of “Communicating VALUE”.

I would also like to appeal for more opportunities to work with new small business owners through employment agencies such as Reed (another organisation I attended several years ago as part of a job centre initiative).

I’m a veteran of the unemployment wars – I’ve learnt so much from my experiences wrangling with health and employment advice that I KNOW my value to so many others as a voluntary and as a low cost copywriter.

I also know my value as a high cost copywriter – but a healthy income I can travel and explore the continent with is something I can work towards.

Right now I must learn to communicate high-value using the most efficient methods I can.

I’ll get on with it, shall I?

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Introvert into Entrepreneur

They’ll be lots of cringing and that’s just on my part

I’ve been re-reading “If You’re Not First You’re Last” by American real estate entrepreneur, Grant Cardone –

Apart from discounting outdated prompts like, “Literally follow your prospect home” (!), this and subsequent Cardone books are absolutely BURSTING full of exciting and inspiring tips and advice:

Dropping in on unsuspecting prospects and arranging face to face and informal meetings being a main one. And of course, maybe I’ve been hiding behind written messages and posts, BUT, we’re in a social media age, and most of my prospects are in locations far beyond my own.

So, how to bridge the gap? Well, I started by attending Zoom networking events, but not being a natural born public speaker, being among mature and successful business owners, I was out of my depth in several ways. I could not represent my own brand positively and effectively, and was of course faced with answering questions such as, “Which other companies have you worked for?” and “What is your previous experience?”

I mentioned in a past blog post that I shared honest accounts and information about my history of unemployment in my blog so that people could discover these answers for themselves and adjust their interest and opinion accordingly. 

But I’ve also mentioned my awareness of my need to make better visual content, such as videos! If I can’t get full subtitles then I can get annotations (or a pen and paper), and like I’ve also said, I can get on with making video introductions (not exactly face to face bit halfway there…)

I can make these really personal and thoughtful, and so this following week I’ll be working on those, and on gaining better video editing skills –

And of course, I’m planning a lot of videos for my Business English Instagram and resources, SO video creation will be quite a big learning curve but it will be so valuable to develop this skill!

Perhaps it would be prudent to begin vlogging, since blogging comes easily to a writer but vlogging will challenge my vanity and my ability –

They’ll be lots of cringing and that’s just on my part, but speaking well in front of a camera is just a skill I have to learn. Its no good me saying “I’m not a natural public speaker”, I don’t need to be a natural, I just need to keep trying and improve little by little.

I’m not offering my services as a public speaker but as a digital marketer, copywriter and English tutor. So, if my videos betray a nervy, low-budget, DIY, not-a-natural-born speaker, that’ll be because that’s exactly who I am! The key will be, at the very least, to show confidence, knowledge and authenticity – and I have those, I just need to relay them via video.

I remember being uncomfortable practising musical instruments within earshot of others when I was younger, and I have that same shyness now when speaking in front of a camera, but I’m really going to have to battle through it –

Perhaps a lot of practice videos to myself will be a good start, alongside researching tips and tricks for presenting and editing.

I also remember the FEAR I had when I started flogging broadband to random passers-by, and the first few times I called at people from our sales pod to try and grab their interest and attention –

I was super self-conscious, but I soon got used to it, and got better and better at it. 

I may not have ended up good at flogging broadband, but I could definitely grab people’s attention from their shopping and have a good conversation with them about our product.

That is a skill I need to reacquaint myself with, adapt and improve – and I am! I’m evolving, and –

It’s all gonna be magnificent…

Elbow

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Missing Something?

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it

Yesterday evening I came to the conclusion, “I think I’ve missed a step.”

I have discussed “trust building” and the issues I have faced regarding “collapsed connections” as a result of long-term unemployment etc etc.

And in response to my difficulties connecting with small business owners presently:

I have neither the recent, relevant employment history –

Nor the level of experience –

Nor the basic personal or professional connections required to get off to a strong start building a copywriting business…

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it. 

But she told me I was like water. Water can carve its way even through stone…and when trapped, water makes a new path

Chiyo, Memoirs of a Geisha

It feels like a damning conclusion, but it isn’t really. It means simply that I have missed a step –

I have offered voluntary copywriting services to more than several organisations; charities, good causes, but correspondences have collapsed as work has not been found for a voluntary copywriter.

However, I haven’t applied the law of averages well in this regard – I can certainly contact many more organisations and offer free digital marketing assistance. 

Therefore, this avenue is not closed, although it has been quiet to start.

Helping another business or organisation achieve it’s marketing objectives seems, in theory, (at least to me), like a positive way to build trust – and the social proof – I need to, in turn, build my own business. But like applying for any sort of voluntary work, you need at least a CV full of warm words and glittering skills in order to even have half a chance …

(Inaudible sigh)

I’ve plenty of examples of voluntary copy in my Portfolio, but nothing beats a personal recommendation from a friend or trusted party.

So, what to do?

Well, I did feel despondent for a moment, and then I realised, “Well, I’ve just jumped a step.”

So, I’m going to have to think way far outside the box in order to achieve the level of “social proof” I need to appear remotely trust-worthy.

Does it seem impossible? No – but then again, nothing seems impossible when you’ve committed to never give up.

I had an awful time in school and left without friends and without the confidence to make them. I then began to relearn how to connect with my peers in my early twenties, but a few years after that I became ill and crashed out of university and work.

And you already know what happened after that.

Fate has had it that I am pursuing a type of self-employment which relies heavily on “Who you know”… And perhaps I should have thought more about this when I started my copywriting course last year, but I had reasoned that voluntary work would help me gain the trust and experience I needed.

Teaching English as a foreign language/ TEFL was an employment path I pursued long before this, and before my manual dexterity problems made it nearly impossible to use a computer or smartphone for several years.

Last night it occurred to me that TEFL does not require the same amount of “Who you know”, although lots of great reviews does help – it always helps!

Maybe the trust-building step which I’ve missed, I can achieve through a combination of proper law of average intros and proposals to organisations and good causes, AND a great TEFL offer –

I remember, and it seems so many years ago now, planning and designing English courses. It helped that I had a strong interest in language learning myself as I could anticipate which part of learning would require the most attention and innovation, and could it help if I returned at least three quarters pelt to this manner of pursuit…

If I returned properly to my TEFL responsibilities, might I connect with more learners and business owners who simply want to improve their English in order to improve their own opportunities, professional or otherwise?

Is there an appropriate target audience to understand and cater for –

Might opportunities be more forthcoming for Ruth the English Tutor, than for Ruth the Copywriter?

I’m qualified for both and I will pursue both… Maybe I can recover from my missed step, like water which weaves through stone.

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Creating a Brand Standard, amongst other things

You have to do it right – but you still don’t have the time 

I have a serious time management task in front of me and though it’s not as important as saving people from burning buildings or finding new and better cancer treatments, it’s still important to me –

Creating social media campaigns across multiple platforms FOR MYSELF, and doing all the Canva graphic design myself, is a BIG task. I’ve been spending hours on just one Canva image, and even then I’ve not made any “Brand Standard” to speak of. I’m too interested in multiple colours for a start – I can’t just pick two or three, I don’t want all my posts looking the same…

But maybe this stubbornness isn’t helping. I am in desperate need of developing a more efficient way of creating Canva images, for Instagram, LinkedIn and Twitter.

It’s like trying to erect a building and I’ve not got enough hands!

And yes, I know my problem is actually nothing like that, but my brain is assessing the task and computing multiple errors –

  • You’ve not got enough time/ You’ve fifty other tasks to do
  • You’ve no brand logo or standard
  • You’re not even sure about your own content and if it builds the brand image you’re trying to create
  • You have to do it right – but you still don’t have the time 
  • But you HAVE TO make the time
  • Etc etc.

I spooked myself earlier when I received a message from WordPress commenting that I have had this website for nearly a year now:

It’s taken that long just to get to where I am now – perhaps it will take another year to get to where I’m trying to go?

Gosh, I really hope I can make it sooner. 

I was also thinking some more about my previous blog post, and my benefits history is really so unavoidable in conversation that a post like yesterday’s isn’t too outlandish –

I’ve already been in networking situations where I’ve been asked about my background by other business owners, and what am I to do, lie? No, I’ve had to tell some portion of the truth, and just how much that’s made me sink inside.

Perhaps I should write an eBook or something about it, since that’s another thing copywriters are encouraged to do. I’ve already got the beginnings of a synopsis:

“Three time university drop out gets sick and spends the next six years on universal credit…”

How does that sound – thoroughly encouraging, or not?  

‘Not’, I suspect. Not unless I can make it good 😉

Maybe it could be some sort of comedy? Or maybe I could get super serious and personal, but with humour about the whole saga?

It may not be a book about copywriting, but it would certainly be about resilience and a strong will – and of course, the last six years are only part of my story.

But still, I’ve my Business English to design and develop, as well as my multiplatform, main social media campaign, and hang on whilst my brain whirrs some more and tries to summon a checklist of what I should do first…

Introductions, networking and engagement must always come first.

(Throwing together) a regularly updated social media campaign (using Canva) across my three chosen platforms must come second, along with sorting my Business English.

All/ most other tasks come third.

Well, you know what, it does help to write thoughts like this down in a blog post format. It helps me sort the shambolic filing system of my benefits-budget mind.

I’ve now a bit of a better idea of how to continue than I had when I started this post!

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“Mental Health at Work”, a summary

“You don’t need to rush. You’re doing a lot just being here with me.”

– Dad, poorly and 71

I’ve tried not to be overly personal with any of these posts because I’m here as a professional –

But “mental health at work” is a thing, and it could be deemed appropriate or acceptable for me to discuss some of the human challenges which influence my journey as a start up (and low budget) business owner.

I have once shared that long-term unemployment can leave you very isolated. Without the cash to go out and enjoy good times with friends, nor pay for presents or holidays, let alone contribute fairly to normal things like food and fuel, connections quickly begin to breakdown.

I’ve met a couple of women I’ve cared about very much, and been unable to develop healthy or equal relationships with them. The second woman I actually warned in advance that I didn’t know when I would be back in employment (and so was unsuitable for a relationship), and we had a bad relationship for a long while before mutually agreeing we were no good.

I remember my nan always told me, “Make sure you have your own money”, and I did manage that for some years before illness and mild disability struck.

And now I can choose to look at myself and see “Failure”, or I can see “Survivor”.

Either way, I’m broke. My CV is shot, my connections are mostly dead and I’m introducing my unemployed but self-employed self much like a girl shouting down a dark corridor hoping that somebody at the end might be listening.

And all of that can make you despondent, or determined –

And I’m determined. My determination is tempered (or interfered with) by such as “imposter syndrome”, but any self-appraising individual can be guilty of accusing themselves of occasionally not being up to the task at hand.

But nothing ventured, nothing gained:

None of us has the time to tell ourselves, “I’ll never be able to do this”. If we only live once, then why not put our all into our one go at life?

I can find a pit and shrivel up and die in it, or I can say, “Sod everything – I’m alive and healthy enough, and I’m going to keep fighting.”

And that’s what I’m going to do. I’ll just have to keep jabbering into the ether and trust that if I cast a wide enough net, healthy leads will follow.

I hope that whoever reads this post will not think less of me for sharing what I have labelled as “human challenges”.

Nobody has a straight path through life or maybe not even through their career, and I only have sought to share a piece of mine –

My business exists to strengthen the work of entrepreneurs similar to me: Those who are striving and who could benefit from accessible, skilled support in order to help their business be as successful as it can be.

I’m Ruth and I do digital marketing through copywriting –

Feel free to get in touch and introduce yourself and your business!

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The Importance of Being Blatant

I look forward to breaking through every barrier which will lead me to victory road…

I’ve chanced by arm at offering free digital marketing/ copywriting services to my fellow self-employment/ job seekers through a job centre scheme which I myself am attending. Because, why not?

With every professional introduction or proposal I make, the worst response I can receive is, “No” –

And the Law of Averages dictates, what? That the more I seek, the more I’ll find! The more I prospect, the more leads I’ll gain.

Like I’ve said and repeated in previous posts, “Ruth Klempner” is yet to make a professional name for herself:

As far the working world is concerned, I’m just a 32 year old woman on universal credit. Nobody has any reason to trust me or believe in me.

However, since I have such unfettered belief in myself, I am wholly unperturbed by the doubt of others! 

I gained voluntary copywriting experience through Striver.online, but since gaining my qualification and building my website, it has been difficult to gain further experience. 

I provide a fantastic service to small and ambitious business owners, and my belief in “pressure and time” will drive my continued exploration of a variety of lead, and voluntary, avenues.

This week I will further explore networking avenues including those available through Enterprise Nation, but I’d also like to break into Twitter properly –

It’s an unusual platform since character limits are so low and so there is a lot of non-content. BUT, I’m probably just looking in the wrong places…

I don’t want to be another account parroting well-known sales or copywriting techniques, and I don’t want to only be advertising services and the benefits of outsourcing experts.

I want to use Twitter to engage with suitable communities, such as communities of small business owners or digital marketing service providers. But I think I’m going to have to be smarter and more specific than that, and connect with professionals and commentators –

Like it’s name suggests, Twitter is about conversation. Not pitching. There’s still lots of preaching, but I’m not planning to use it for that either.

In years gone by, I used Twitter to engage in politics talk (and I’ve also been a keen Trekkie talking actors and star ships!), but I have to say, I’m finding it very difficult to know where or how to start as a copywriter on Twitter.

I know there are copywriter communities, but I will have to think about how to create original content – like I have said, I don’t want to simply repeat decades old (but no less relevant) sales techniques.

As ever, let’s see what I can come up with! Building a business online does require so much patience. But this time and effort is all necessary to achieve the success I crave.

So, bring it on! I look forward to breaking through every barrier which will lead me to victory road…

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Business tools and a need for Resourcefulness

An IMPOSTER in the world of copywriting without a degree, but I do have a few significant things in my favour…

Although it is my dearest wish to be able to produce videos with subtitles – especially for my business English section – I will have to wait until I can purchase the app subscription… *sigh* Gosh, there are a few apps which would be useful for content creation but with payment barriers I cannot commit to yet. I’ll have to wing it –

Pottermore sorted me into house Slytherin and that means I’m supposed to be resourceful, right? Well, I am! And I won’t be discouraged by limited app choices…

I remember being at university in 2012/13 and the professors were still using ye olde overhead projectors and felt tips, but we still learnt! So, I’ll just have to adapt around limited tools – but I’ve been doing that from the beginning, so it’ll be fine. 😉

I mention this because it is obvious to anyone with seeing eyes that my visual social media content is not professionally done – and I would love to outsource these tasks but that is not an option yet either. SO, it’s “make do” and “do your best” until my seedlings bloom! And isn’t it that way for so many business owners… I’m a writer, not a graphic designer or a videographer…

I know I’ve discussed this before – but I have felt the pangs of not-unlimited funds today, and the shadow of imposter syndrome had lurked close-by, but I turned from it. I’m much too stubborn to engage regularly in that kind of worry – I’m also much too creative and optimistic to be restrained by a half-full purse.

For my planned Business English Instagram, I wish to provide subtitled videos especially, but if I can’t, well I’m just going to have to do something clever –

Maybe, I’ll post a video, closely followed by some slides containing vocabulary etc relating to that video. 

I’m thinking I should get a mini whiteboard but maybe that’s too maths class 2005. But I have to do something – I recognise the importance of being able to watch a video without the sound on, I do it most the time on social media.

Also, in all honesty, I don’t have time for lengthy video editing etc, I’ve got copywriting introductions to make and clients to gain – I have recently seen a very interesting video on creating personalised video introductions to potential clients though. One was made for me and I was taken aback for a moment before realising that it was certainly an effective personal touch.

Needless to say, I have only scratched the surface of social media and content creation techniques and I will be spending many more hours upskilling and creating further, better, content. My progress will of course be limited due to other tasks, but I hope that all visitors to my social media channels and website will soon benefit from a greater variety of improved visual content.

I’m also painfully aware of my need for greater storytelling, and I will share that I am cautious how to approach this –

I have not hidden the challenges I have faced nor the reality which is these 6 years of unemployment. And as an individual, my greatest success has simply being surviving this difficult period. That really is the strongest story I have so far relating to this business, but for a while now I have been unsure if my story is either appropriate or if it can be used to promote the legitimacy and value of my business, and myself as a person and professional.

I suppose these concerns haven’t filtered through into my blog content, which is full of personal history and thoughts and feelings –

But to use them in my startup marketing strategy, it seems a risk. But can’t I afford to take a risk at the beginning? 

As I have noted, my services are for those who are striving.  Those who’ve overcome many obstacles in order to build their small business – 

I am one of these small business owners. An IMPOSTER in the world of copywriting without a degree, but I do have a few significant things in my favour – direct marketing experience, voluntary copywriting experience, a diploma in copywriting itself, resilience and determination.

I can’t re-write history, and I wouldn’t try to. But a clearer way forward would be good, though I know that’s as likely as  hoping to alter the past.

In reception (1994-95) we had a teacher who would add adjectives before our names during the register, and I was always “Ravishing Ruth”! I loved this description of my 5-y-o self, I never forgot it, but now I would like to proffer the name, “Relentless Ruth” –

I’ll get to Victory Road. It may take a lot more patience and wrangling, but in the illustrious words of 50 Cent, I will:

“Get rich or die tryin’”

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An additional Business English service

I’m a very enthusiastic lover of language…

So, in the spirit of still being a start up and having the freedom to experiment however I want with different ways of earning revenue, I’m planning an additional Business English service –

Way back when in 2016, after I had packed in full-time hospital work because of my deteriorating manual dexterity, and before I began my brief but illuminating stint in direct sales, I completed an online Teaching English as a Foreign Language (TEFL) course.

I mentioned in a previous blog post my great interest in studying foreign grammar (it’s interesting!!) and though I’m a very poor linguist, I’m a very enthusiastic lover of language, and in particularly, (quite obviously), of written and creative English –

So, despite being distracted by worsening health at the end of 2016 and all the productivity problems which that caused – my health is in a better place now, and it would be a shame to waste that qualification. 

“Business English” (my working title for this new language section) will be a promotion of the English language for business, and as such, will fit appropriately upon my pedestal of “digital marketing services” for small businesses owners –

My TEFL target audience will be foreign small business owners (European and Japanese in particular), those who wish to both share their products with English speaking audiences, and who may also wish to form partnerships with English speaking business owners.

I’m a 2nd (and 3rd) generation immigrant, born in Britain. I only speak English although I understand much of written German, and am continuing to study this, one of my ancestral languages and the origin of my surname “Klempner”, as well as a selection of other languages I like to explore –

Far from being sporty, musical or artistic, I like writing and discovering the mechanics of other languages as well as discovering the possibilities of my own!

I’m a purveyor of digital marketing services, and I can do this as a copywriter, and as an English language teacher. 

My TEFL target audience will already be of at least lower-intermediate English level, and so I will teach through conversation and assignments –

I’m a start up! I’m casting a dynamic net and I’m still discovering what works and what doesn’t. I am playing to my strengths: copywriting, content writing, digital marketing, creative writing, and English language through conversation teaching.

As I develop this new idea, I am continuing all my other tasks including discovering all the free resources on Enterprise Nation, an organisation supporting small business owners across the UK with events, online tutorials and 1-2-1 sessions with business experts.

European languages and Japanese are the ones with the most available resources, and those which are among the easiest for English natives to study independently (yes, even Japanese!). Although, with the expansion of app development, varieties of other previously less accessible languages are now available (I’m interested in studying some Swahili on the Language Transfer app)…

But the above is just stuff to do in my spare time: 

Speaking and marketing to business owners, either British or foreign, is my overriding priority. Enterprise Nation also has plenty of networking and connecting opportunities so I will explore those as well –

And I will keep making waves. I will also need a new Instagram for my TEFL stuff, and to use foreign language hashtags and SEO on. 

Time management is really essential here – I’ve so many jobs and I’ve been neglecting important ones, such as spending a lot more time on Canva creating my elevated digital marketing campaigns –

But it’s all in hand! This is all part of my journey, my shop floor is open, there’s just a babel of planning and construction happening behind the scenes 🙂

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Small Biz & Start-Up Support Service

I said I needed to be creative and think outside the box…

I had an idea – perhaps it is a delusional and entitled idea, but it makes sense in my head:

  • I am offering accessible digital marketing and copywriting services to small business owners
  • I’m eager to help those right at the beginning of their journey e.g. start ups etc
  • I qualify as a “start up” myself as I’m at the beginning of my business journey
  • I’m eligible for support and advice from various outlets including job centre schemes and small business support initiatives in South Yorkshire
  • Why can’t I be an “outlet” of support for small businesses – I am after-all, offering free (no strings) support to other start ups like myself, and accessible, negotiable prices for all my products
  • I have experience, I am qualified and I am insured
  • Perhaps I can direct my marketing around being a “service for local, small business support”?

An obvious issue with this is that no “support service” would be called “Ruth Klempner Copywriting” –

But that’s not my URL… My web address is actually ruthklempner.com.

And “Ruth Klempner” can be whoever, or whatever, she wants.

I mentioned previously that my marketing needed to be more sharply focussed on those who are Striving. What if I can also focus it sharply on providing a SERVICE of SUPPORT for small businesses and start ups?

I am yet to begin an earnest social media campaign – I wanted to contact businesses 1-2-1 and begin my digital marketing concurrently but the latter has fallen behind amongst other tasks.

I’m going to brainstorm how this new idea might take form, and who I might be able to contact about it e.g. Anyone representing start ups who might agree to “refer” businesses to me.

I said I needed to be creative and think outside the box, well, this is just one of those (possibly outlandish but not really) ideas.

I will just continue being bold and blatant, and if I see a way a “support service” could be done, I might just do it.

And BTW – that refund just came through and so I will settle up with the Italians tomorrow 😉

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Reflections – Small Business Excellence

Who is this ‘Ruth Klempner’, and what does she want?

I feel I have certainly been asking too much of successful small business owners to share some of their story on my website – as I acknowledged in a previous post, “Ruth Klempner Copywriting” is as yet a relative unknown…

But this just means the soil is ripe for me to start making my mark, and there are a thousand avenues to follow.

Yes, I will look for individuals and creatives who are striving, and I will begin to create marketing around this theme –

I recently uploaded a video to Instagram in which I described the short story of how flogging broadband led me to copywriting – it was an honest and authentic little bit about local copywriter me!

Needless to say, video and presenting are not my forte, but I know I need to show my face –

“Who is this ‘Ruth Klempner’, and what does she want?”

I hear unsuspecting small business owners across Sheffield already ask, and I reckon that thus far, that’s as much of an introduction as I could hope for.

No, many don’t have time to contribute to this random copywriters website, but now at least: They know my NAME, and know I’m some sort of business writer. It’s like handing out a business card (I need to get some of those done too…)

How else may I share my name and my area of business? Well, how indeed… They’ll be some ‘thinking outside the box’ which need occurring…

I can think of a few experimental things.

I should certainly make some more videos, maybe I’ll even add subtitles like a proper social vlogger – videos are great opportunities anyway for potential customers to judge your face and your manner…

Very importantly, videos allow others to “meet you” without actually requiring an input from them. It is TRUST BUILDING (or image demolishing – depending upon how questionable your videos are…)

But let us be OPTIMISTIC!

NO, my video is not professionally done and I am not in some posh office somewhere

YES, THIS IS ME. I’m living at home with my dad, I’ve hijacked my sister’s old room and have turned it into my office –

I’m NOT SEXY, I’m a copywriter introducing her thus far modest self.

I can’t pretend to be anything other than what I am and so I haven’t tried to, nor do I need to.

It bruised my ego for a lot of years to be the only person e.g. in my family without a degree, let alone the multiple degrees my immediate family members all have –

I can let the super experienced copywriters and Instagrammers quake my ego and restrict my introductions or activity, or I can do my best with the skills and influence I have…

SO – it’s time for me to be more creative and open-minded than I’ve ever been. I need to INSPIRE others to give my business a go – so I will muse upon that, and meanwhile, I will continue to make my introductions…

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