Self-Appraisal & Brand Growth

Does that strengthen my image or diminish it?

My limited experience means I am an unknown – simple as. But many business owners started as unknowns, so how did they come to build their brand and their influence?

Perhaps they blogged less and networked more – I don’t doubt it 😂

I blog to create literature which will help prove my authenticity – I don’t want to only be known through my salesly talk.

I want to document the process of building my own business and provide access to anyone who should be interested enough to read.

But “Ruth Klempner” is thus far unknown – how can I strengthen my brand and my influence?

I refer back to my blog post Build Your Brand – Build Your Influence:

I speak about sharing benefits “Everywhere” and “Everyday”. I guess in truth, I haven’t been pitching like this – I have instead been offering my introductions and promotion, and I will continue to offer that. But what should be a concurrent move?

I can hear something screaming, “Pitching!!”

If I am confident in the value and the benefits gained through purchase of my product (which I am), then what am I waiting for?

I can still offer free promo as a taster for anyone eager to gain some free marketing –

But for the sake of my brand I should be OOZING confidence.

I have been wondering how to introduce myself on LinkedIn. A lot of people are very honest on LI about their difficult pasts, but these stories always end in tales of their burgeoning success…

My best success so far has simply been surviving my health problems and continuing to strive no matter what.

Does that strengthen my image or diminish it? Maybe a bit of both.

But that’s where I am.

Can I strengthen my brand on the basis of “Striving No Matter What”?

I’m going to have to – that’s my story.

So my social media and online marketing should be built around the message of STRIVING.

Of course, I have used this word many times before in this blog and on this website, but have I understood it deeply enough to be able to use it in marketing?

Perhaps only now I do.

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Build Your Brand – Build Your Influence

Everything your business does and stands for is the catalyst we need to write your brand’s name into the stars.

So, in case I haven’t made it obvious, a copywriter exists to build your brand!

We do this by passionately expounding your brand and all your best bits –

We don’t pause for breath, YOU are our reason for being, YOU are the apple of our eye –

And everything your business does and stands for is the catalyst we need to write your brand’s name into the stars.

But of course, it’s not enough that we sing your praises from the metaphorical mountains –

We must inspire confidence enough from your audience to have them bellowing your praises too.

So, how do we do that?

By keeping you the most relevant you can be.

I’m talking BENEFITS – every reason why your product will improve the lives of your customers.

Benefits EVERYWHERE. Across every platform your customers are likely to search.

Benefits EVERYDAY. Not over-posting but everyday appealing to your audience with fresh, inspiring messages relating just how much there is to be gained from your products.

By studying and understanding your products and services, a copywriter matches your customers’ needs to the ideal solutions which your brand offers.

We do this again and again and form a key player in your online marketing strategy –

New messages for every new day – and that’s just for social media. Posting consistently will increase your influence and earn you more leads –

Presenting a powerfully written and regularly updated website in addition will encourage and qualify your leads into paying customers –

So why haven’t you sought a copywriter before?

Simply never heard of one? I hadn’t until only a couple of years previous.

Google “Copywriter” and discover the awesome work of copywriters all over the world!

Email info@ruthklempner.com today to discover how the CREATIVE POWER of a copywriter can soon be yours!

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