I need a new angle, a new idea, a better way to communicate my value…
“Terms of Ill-Endearment” has closed the chapter on my first attempts at gaining interest in my products –
The bottom line is that I’ve little clue how to introduce myself in a way which effectively communicates my value.
At the job centre, they tell me not to draw attention to the length of time I have been job searching: I ask them, Isn’t it better for me to acknowledge it openly, rather than attempt to hide or lie about it to a potential employer or customer?
Whichever one of us is right can be disputed, but it cannot change the fact that on paper, my years of unemployment and health problems means that I have very, very little to recommend myself with.
No matter how skilled, competent or qualified a writer I am, I still struggle to come across as inspiring or trustworthy –
I’m still a stranger. So, can I draw people’s interest in another way?
I have spoken about this before, but what if I lead my business ambitions with teaching English to foreign learners –
I only need to prove I’m a native speaker, and my copywriting can prove my strength at written language too. I may even gain work writing English language marketing material for foreign companies this way, or proofreading English marketing or documents…
Whatever I choose to do, I cannot continue along the trajectory I’m on currently on of trying to build trust with British companies in the way I am doing.
My confidence wavers every time I have to mention my current situation as a long-term unemployed person (known colloquially as a “benefits scrounger”), and I fear I may be becoming less and less convincing with every attempt at confidence.
I need a new angle, a new idea, a better way to communicate my value –
And a new audience.
Perhaps it is not scientific to seek to change so many variables at once, but the only element of my business model which is strong is my product itself.
This product needs to be presented to someone with a reason to trust me – such as a business owner abroad with a need to advertise in English.
I’ve spoken often about the law of averages/ LoA, and my need to simply speak to a lot more business owners –
But the LoA requires the basic business pitch and value propositions to be sound, and from the lack of interest in my product so far, it’s reasonable to conclude that my pitch and value proposition are not sound.
What Would Grant Cardone Do? He’d sort it out, then begin relentlessly pitching again.
So I need to Sort it out… And begin pitching and pitching some more.