The Unprofessional Touch

Perhaps, my website is still not very accessible to the individuals I seek…

Following on from my previous post, perhaps I should zoom in super specifically on my target audience, and create a homepage which matches them and their interests –

There is indeed a disparity between my blog and my website, so perhaps I should make my website fit the honest and upfront form of my blog.

I’m here to support the struggling start ups and small businesses, and those interested in becoming self employed, who, like me, get near to no practical support.

My website does not clearly communicate this objective, even though it declares, “Digital Marketing Support for Small Businesses” in big letters at the top –

Perhaps, my website is still not very accessible to the individuals I seek…

Perhaps it actually looks too professional.

As an Unprofessional, it should be more welcoming to other unprofessionals – that is, others who are struggling, perhaps even with advisors who don’t want them to admit to being or recently being on benefits.

Its really a gem –

Don’t tell anyone you attend the job centre.

Sincerely, the Job Centre

Why?

Are we unworthy of acknowledgement?

Should we pretend that this part of our life is unimportant, or irrelevant?

I venture that no one who has ever experienced unemployment, especially long-term unemployment, can possibly understand what it means to try and break free of the physical and psychological barriers which hold you in your box of “The Unemployed”.

Nor will they understand how backwards it is to tell an unemployed, benefits claimant that they should hide that they are an unemployed, benefits claimant.

Doesn’t this feed into the taboo of not admitting to being a “benefits scrounger”, as we are more commonly known?

Well, b*llocks to that.

My target audience is others like me –

Not snobs, not successful business owners who can afford more experienced copywriters, but others on tight budgets who just need that extra bit of help to get going.

I’m pleased that this disparity was brought further to my attention –

I will need to assess what my next move will be, but I have some ideas…

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What Would Grant Cardone Do?

I need a new angle, a new idea, a better way to communicate my value…

“Terms of Ill-Endearment” has closed the chapter on my first attempts at gaining interest in my products –

The bottom line is that I’ve little clue how to introduce myself in a way which effectively communicates my value.

At the job centre, they tell me not to draw attention to the length of time I have been job searching: I ask them, Isn’t it better for me to acknowledge it openly, rather than attempt to hide or lie about it to a potential employer or customer?

Whichever one of us is right can be disputed, but it cannot change the fact that on paper, my years of unemployment and health problems means that I have very, very little to recommend myself with.

No matter how skilled, competent or qualified a writer I am, I still struggle to come across as inspiring or trustworthy –

I’m still a stranger. So, can I draw people’s interest in another way?

I have spoken about this before, but what if I lead my business ambitions with teaching English to foreign learners –

I only need to prove I’m a native speaker, and my copywriting can prove my strength at written language too. I may even gain work writing English language marketing material for foreign companies this way, or proofreading English marketing or documents…

Whatever I choose to do, I cannot continue along the trajectory I’m on currently on of trying to build trust with British companies in the way I am doing.

My confidence wavers every time I have to mention my current situation as a long-term unemployed person (known colloquially as a “benefits scrounger”), and I fear I may be becoming less and less convincing with every attempt at confidence.

I need a new angle, a new idea, a better way to communicate my value –

And a new audience.

Perhaps it is not scientific to seek to change so many variables at once, but the only element of my business model which is strong is my product itself.

This product needs to be presented to someone with a reason to trust me – such as a business owner abroad with a need to advertise in English.

I’ve spoken often about the law of averages/ LoA, and my need to simply speak to a lot more business owners –

But the LoA requires the basic business pitch and value propositions to be sound, and from the lack of interest in my product so far, it’s reasonable to conclude that my pitch and value proposition are not sound.

What Would Grant Cardone Do? He’d sort it out, then begin relentlessly pitching again.

So I need to Sort it out… And begin pitching and pitching some more.

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The Self-Employment Pathway

Do I sound like a scammer, offering free/ no strings support?

For my next trick, I will begin contacting local newspapers and ask if they would like to support start ups and small business owners in their area – 

A small ad here or there offering professional, digital marketing support 100% free to local businesses isn’t hugely unreasonable!

I had an interesting exchange with a Facebook user in the early hours of this morning after I had introduced myself and offered to support a fellow start up with free marketing support – he accused me of being fake, a charlatan and a scammer. He also said that copywriters don’t have “insurance” and that he works in marketing so he knows

Well, I knew immediately, of course, that this man was ignorant, and an internet troll (he had continued on to insult another user’s web design ability and to question their legitimacy), BUT it made me think just a little… 

Do I sound like a scammer, offering free/ no strings support? Perhaps I should instead stress that I am new and eager to build my portfolio THEREFORE I’m offering free support? I do say this sometimes, but not every time…

An advisor at the job centre scheme I attend said I should stress my need to build upon my portfolio. She also said (and after much build up from another advisor that she would surely be able to help), that she couldn’t be my advisor as yet because I’m not currently gaining clients.

This is after the self-employment advisor at the job centre said similar – they won’t help me until I’m earning. 

This was after regular advisors at both places had told me so many times that their in-house “self employment expert” would be able to advise me.

This is the help those on “self-employment” pathways receive where I live. Perhaps it is just me – perhaps every other person who has been allowed to follow a self-employment pathway has become gainfully self-employed quite easily by themselves, and without any prior business experience.

I won’t further discuss the gnawing sadness I felt at this second and final refusal of help. It does nothing for my eternally diminished sense of ego – yes, this is me with a diminished ego!

Perhaps you think I’m neglecting to share some part of the story? That they would agree to help if I wasn’t so…? 

I hope you can accept the answer is simply, “If I wasn’t so hopeless” –

But owning a business is SO NEW to me… And before I can receive advice from either the job centre or their associated schemes, I have to make it work alone.

But maybe that’s as it should be. They will have no part to claim in my success because they will never have aided me.

I will endeavour not to be made spiteful by such things, but again, it is a sense of humiliation. Also, however, it is a loss for other start ups who could benefit from my skills as a digital marketer – I speak, of course, in reference to my offer to support others on the self employment pathway with free digital marketing consultancy and assistance.

So, I’ll get on with the offers I want to make to those local papers and publications. And I will consider how not to sound like a scammer…

I am also considering how to begin a YouTube channel and use it to include presentations of the possibilities available with great copy – a channel I can refer potential clients to and also include as an extra resource on my website.

It’s pointless having a dedication to the “law of averages” when I don’t have the best version of my value proposition to share with those I am contacting – it’s also pointless spending forever considering this value proposition because I needed it done yesterday. So many yesterdays since.

But, again, this is my impatience. And I need to get on with the best, short scripts I can, along with the Canva presentations I’ll need to use for video.

Still a long road yet, but at least it’s an open road!

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Break Through the Babel of Your Competitors

The goal isn’t simply to gain a purchase from a customer, but to gain and KEEP their loyalty

My target audience is compromised of individuals with small businesses trading online. These businesses include independent fashion brands, sustainable brands, artists and crafts persons.

Key to understanding the motives of my customers will be studying their industries, competitors and other related products available to them, such as those also focused on building small business influence and success –

These alternative products (including but not limited to other copywriters) are my competition, and whichever one of us presents the best value proposition will win business from small business owners searching the market.

I will focus my initial efforts on researching and thoroughly understanding three of the main online industries, which I’ve already listed above: Small fashion brands, sustainable brands, and art and crafts work.

When I began to build my own business, much of my initial research gleamed much the same in way of motivations, limitations and aspirations for my target audience as for myself:

  • To gain a wider online influence
  • To stand out from my competitors
  • To increase my market share
  • To become a leader in my industry

But each industry has its own additional factors and nuances, and to cater properly to my target audiences, I must commit to discovering them all.

Much more research is therefore vital for any MASSIVE, and effective action to take place – my value proposition has to be both prolific and strongly relevant.

Every brand requires an authentic BRAND VOICE in order to be heard amongst the babel of their competitors –

And if your brand STANDS FOR SOMETHING which RESONANTES with your target audience such as:

  • Good quality fashion produced by UK designers (for fashion lovers wanting to support local brands)
  • Eco-friendly products sourced fairly from suppliers and which respect the Earth and all its inhabitants (for the ethically conscious)
  • Locally produced artwork and crafts work (for supporters of artistic creators and lovers of unique, beautiful things)

Then proclaim your brand’s MISSION from the metaphorical rafters!

Business is EARNED through:

  • FANTASTIC SALES SPACES (such as online shops featuring excellent user experience)
  • SHARP, CUSTOMER-FOCUSED MARKETING (jam-packed full of value, benefits, and in a LANGUAGE your customers can respond to, across a variety of popular SOCIAL PLATFORMS)
  • VALUE PROPOSITIONS which beat those of your competitors (give them what they want, and do it better than anyone else!)

There is (DIY free or paid) customer demographic and psychographic data to discover and assess (in order to further understand your customers means and motivations) by means of research through forums or surveys, and there are particulars such as BRAND TONE and CONTENT VIBE to scrutinise and improve.

Those on ALL BUDGETS must be creative and INNOVATIVE in dealing with the frequent challenges which occur with ever evolving INDUSTRY TRENDS and CUSTOMER TASTES –

And of course, the GOAL isn’t simply to gain a purchase from a customer, but to GAIN and KEEP THEIR LOYALTY and build your brand through ORGANIC MEANS such as WORD OF MOUTH.

It’s a lot to consider for start ups, including my own. And only massive, positive ACTION will see these challenges CONQUERED –

 Action and patience.  

Pressure and time. That and a big goddam poster.

Red

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Voluntary Copywriter Proposal to Job Centres in Sheffield

Be unreasonable.

Grant Cardone

The following is the voluntary copywriter proposal I put to Job Centres in Sheffield via a direct message to my work coach (who is my only contact at the job centre).

Nothing ventured, nothing gained. And honestly, it is a good deal for everyone – so hopefully whoever makes decisions will think so too.

Or is this more mad optimism? Possibly – but more claimants (customers) becoming financially independent is good for job centre employee targets. 

I’m offering a valuable service – for free – to others just like me! And I’d be delighted to be able to help other new, low-budget, small business owners –

I’ve been planning what manner of  voluntary proposals to also make in my intro videos. Its difficult because many organisations simply do not understand the value of a voluntary copywriter, and that is my fault.

Employees or other volunteers charged with creating words for web e.g. website content, social media and blog posts are able to continue with effectively or not these tasks. And a new person coming out of nowhere offering to do it for free may seem like a waste of effort to organise –

I spoke about value propositions in my last blog post, and that is what I need to consider now.

I really need to build trust and goodwill, and I started doing this in September last year for Striver.online. I need to make unique offers which accurately communicate my value to a business or other organisation –

I should think about who I mostly want to work with and for, and show my enthusiasm and understanding of their aims and objectives, and exactly what I can do to help them achieve them.

I’ve looked up e.g. “LGBT Sheffield” many times but Sheffield certainly isn’t known for its thriving gay scene… I contacted one (of the few) organisations representing and hosting many LGBTQ+ individuals and events and asked if they had any start ups or entrepreneurs in their organisation who could benefit from free digital marketing. My message, however, went unacknowledged. Perhaps I will send them a video message…

I already contacted a large homelessness charity who after some Zooms and discussion then agreed to take me on as a marketing volunteer – perhaps about 9 months ago and are yet to give me any work.

But this is also my fault – I haven’t been contacting enough businesses or organisations, I’ve been building my website and blog, and writing to businesses instead of meeting or video messaging them.

I want to help the working class and the underrepresented groups, and have not found much joy, but I need to try harder –

I want to write for the new business owners on the self-employment pathways at job centres (in South Yorkshire and beyond) to help them grow and prosper, and I have given my proposal. It is now in the hands of whoever decides things at the job centre.

I want to write for small and independent business owners to help their business fulfil their great potential! And I will –

Life and work is snakes and ladders  – but we’re all still in the game!

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Let’s Discuss Value Proposition

Customer loyalty is earned, not owed

I was recently corresponding with a small business owner about her frustration in losing business to a larger, and cheaper competitor.

To be frank, I will say that this small business owner appeared to be very entitled.

For the sake of discussion, let’s call her “Anna” (not her real name). 

Anna believed that because she spent time discussing her product with a customer that it was “unfair” when this same customer had then chosen to get the same item cheaper elsewhere.

Informing her of their expressed decision, the customer left and took their money with them.

Our correspondence took place via social media, under a post proclaiming:

“McDonald’s can mess up your order 1000 times and you still support them. A small business owner makes one mistake and you bash them for eternity.”

My immediate response was as follows:

“So what is McDonald’s doing right which many small businesses are not? Providing a quick, cheap satisfying service. This is not a feasible business model for most small businesses, so how else can small biz owners provide an irresistible service? If customers are not returning following a mistake then that is not the fault of corporate giants, but of small businesses themselves not offering irresistible value or service. 

This is a problem which can be rectified by increasing value and improving service. So how can small biz owners increase their value and improve their service?

Great question! And some excellent food for thought for all small business owners, including myself.”

Refusing to share any more information about her business (other than that she charges £5 more for one of her products than her competitors), Anna reasoned that her terrific reviews prove that she provides excellent customer service, and that there is nothing she can do to improve her value proposition to customers.

“In the last 2 weeks I’ve had to give customers my knowledge that they can’t get in the big stores only for then to say I can get it £5 cheaper and go buy from them which is very unfair of a person when you’ve spent half an hour giving them your time and knowledge” – Anna

When challenged to share a quick fix for her problem and the problem of many small business owners with big corporate competitors, I explained that Value Proposition can only be increased with:

  • Thorough and informed study of the small business, its products, its competition and the industry and therefore the customers it serves

I asked if losing business to bigger completion was a frequent problem for Anna – which would indicate a great need to increase value proposition for her – and she replied that actually her business is doing well, but that she was thinking more about small businesses which were not doing so well.

It is true that you can have a wonderful small business with excellent reviews and still lose custom to bigger business – in truth, it happens all the time.

“Supporting small businesses” is a practice which is apart from regular bargain hunting.

  • The very choice to support a small, local business owner and therefore to support local economy is part of the value proposition of a small, local business itself
  • Supporting local businesses gives many customers a sense of loyalty and pride

But purchases need to be worth the extra investment, and often “pride in supporting a small business” does not bridge the price gap between large and small companies and their price differential –

Without any further information about Anna’s business, except that it is generally “doing well”, it is likely that she presents a good quality sales environment, and that she provides helpful customer service. 

The customer who took their business elsewhere may simply have rejected the notion of “supporting local business” as a given obligation (this relates back to my sense of Anna’s entitlement to local customer loyalty) –

And despite Anna having kindly offered her time and expertise to describe the product and its uses (a free courtesy you could expect from any proud, small business owner), the customer was not bought.

Perhaps there was:

  • An addition service Anna could have offered with her product e.g. a valuable guarantee?
  • Another improvement she could have made to her sales environment (did it communicate value, welcome and expertise?)
  • A special offer for future purchases granted upon purchase of this initial product?

Without more information about Anna’s products, competition and industry, it is hard to say. But it should be clear to all small business owners, including myself:

  • We are each responsible for the value propositions we offer to customers
  • Customer loyalty is earned not owed
  • There is ALWAYS room for improvement with a small business and its products
  • Blaming big business and their cheap prices does not remove the responsibility a business owner has to present a competitive (not a cheaper) alternative to customers
  • There is usually no “quick fix” – dedicated small business owners must be prepared to assess their business models critically in order to improve them

Understanding Value Proposition is essential to every small business owner’s success.

I will continue to discuss this topic in further posts.

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Missing Something?

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it

Yesterday evening I came to the conclusion, “I think I’ve missed a step.”

I have discussed “trust building” and the issues I have faced regarding “collapsed connections” as a result of long-term unemployment etc etc.

And in response to my difficulties connecting with small business owners presently:

I have neither the recent, relevant employment history –

Nor the level of experience –

Nor the basic personal or professional connections required to get off to a strong start building a copywriting business…

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it. 

But she told me I was like water. Water can carve its way even through stone…and when trapped, water makes a new path

Chiyo, Memoirs of a Geisha

It feels like a damning conclusion, but it isn’t really. It means simply that I have missed a step –

I have offered voluntary copywriting services to more than several organisations; charities, good causes, but correspondences have collapsed as work has not been found for a voluntary copywriter.

However, I haven’t applied the law of averages well in this regard – I can certainly contact many more organisations and offer free digital marketing assistance. 

Therefore, this avenue is not closed, although it has been quiet to start.

Helping another business or organisation achieve it’s marketing objectives seems, in theory, (at least to me), like a positive way to build trust – and the social proof – I need to, in turn, build my own business. But like applying for any sort of voluntary work, you need at least a CV full of warm words and glittering skills in order to even have half a chance …

(Inaudible sigh)

I’ve plenty of examples of voluntary copy in my Portfolio, but nothing beats a personal recommendation from a friend or trusted party.

So, what to do?

Well, I did feel despondent for a moment, and then I realised, “Well, I’ve just jumped a step.”

So, I’m going to have to think way far outside the box in order to achieve the level of “social proof” I need to appear remotely trust-worthy.

Does it seem impossible? No – but then again, nothing seems impossible when you’ve committed to never give up.

I had an awful time in school and left without friends and without the confidence to make them. I then began to relearn how to connect with my peers in my early twenties, but a few years after that I became ill and crashed out of university and work.

And you already know what happened after that.

Fate has had it that I am pursuing a type of self-employment which relies heavily on “Who you know”… And perhaps I should have thought more about this when I started my copywriting course last year, but I had reasoned that voluntary work would help me gain the trust and experience I needed.

Teaching English as a foreign language/ TEFL was an employment path I pursued long before this, and before my manual dexterity problems made it nearly impossible to use a computer or smartphone for several years.

Last night it occurred to me that TEFL does not require the same amount of “Who you know”, although lots of great reviews does help – it always helps!

Maybe the trust-building step which I’ve missed, I can achieve through a combination of proper law of average intros and proposals to organisations and good causes, AND a great TEFL offer –

I remember, and it seems so many years ago now, planning and designing English courses. It helped that I had a strong interest in language learning myself as I could anticipate which part of learning would require the most attention and innovation, and could it help if I returned at least three quarters pelt to this manner of pursuit…

If I returned properly to my TEFL responsibilities, might I connect with more learners and business owners who simply want to improve their English in order to improve their own opportunities, professional or otherwise?

Is there an appropriate target audience to understand and cater for –

Might opportunities be more forthcoming for Ruth the English Tutor, than for Ruth the Copywriter?

I’m qualified for both and I will pursue both… Maybe I can recover from my missed step, like water which weaves through stone.

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Creating a Brand Standard, amongst other things

You have to do it right – but you still don’t have the time 

I have a serious time management task in front of me and though it’s not as important as saving people from burning buildings or finding new and better cancer treatments, it’s still important to me –

Creating social media campaigns across multiple platforms FOR MYSELF, and doing all the Canva graphic design myself, is a BIG task. I’ve been spending hours on just one Canva image, and even then I’ve not made any “Brand Standard” to speak of. I’m too interested in multiple colours for a start – I can’t just pick two or three, I don’t want all my posts looking the same…

But maybe this stubbornness isn’t helping. I am in desperate need of developing a more efficient way of creating Canva images, for Instagram, LinkedIn and Twitter.

It’s like trying to erect a building and I’ve not got enough hands!

And yes, I know my problem is actually nothing like that, but my brain is assessing the task and computing multiple errors –

  • You’ve not got enough time/ You’ve fifty other tasks to do
  • You’ve no brand logo or standard
  • You’re not even sure about your own content and if it builds the brand image you’re trying to create
  • You have to do it right – but you still don’t have the time 
  • But you HAVE TO make the time
  • Etc etc.

I spooked myself earlier when I received a message from WordPress commenting that I have had this website for nearly a year now:

It’s taken that long just to get to where I am now – perhaps it will take another year to get to where I’m trying to go?

Gosh, I really hope I can make it sooner. 

I was also thinking some more about my previous blog post, and my benefits history is really so unavoidable in conversation that a post like yesterday’s isn’t too outlandish –

I’ve already been in networking situations where I’ve been asked about my background by other business owners, and what am I to do, lie? No, I’ve had to tell some portion of the truth, and just how much that’s made me sink inside.

Perhaps I should write an eBook or something about it, since that’s another thing copywriters are encouraged to do. I’ve already got the beginnings of a synopsis:

“Three time university drop out gets sick and spends the next six years on universal credit…”

How does that sound – thoroughly encouraging, or not?  

‘Not’, I suspect. Not unless I can make it good 😉

Maybe it could be some sort of comedy? Or maybe I could get super serious and personal, but with humour about the whole saga?

It may not be a book about copywriting, but it would certainly be about resilience and a strong will – and of course, the last six years are only part of my story.

But still, I’ve my Business English to design and develop, as well as my multiplatform, main social media campaign, and hang on whilst my brain whirrs some more and tries to summon a checklist of what I should do first…

Introductions, networking and engagement must always come first.

(Throwing together) a regularly updated social media campaign (using Canva) across my three chosen platforms must come second, along with sorting my Business English.

All/ most other tasks come third.

Well, you know what, it does help to write thoughts like this down in a blog post format. It helps me sort the shambolic filing system of my benefits-budget mind.

I’ve now a bit of a better idea of how to continue than I had when I started this post!

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“Mental Health at Work”, a summary

“You don’t need to rush. You’re doing a lot just being here with me.”

– Dad, poorly and 71

I’ve tried not to be overly personal with any of these posts because I’m here as a professional –

But “mental health at work” is a thing, and it could be deemed appropriate or acceptable for me to discuss some of the human challenges which influence my journey as a start up (and low budget) business owner.

I have once shared that long-term unemployment can leave you very isolated. Without the cash to go out and enjoy good times with friends, nor pay for presents or holidays, let alone contribute fairly to normal things like food and fuel, connections quickly begin to breakdown.

I’ve met a couple of women I’ve cared about very much, and been unable to develop healthy or equal relationships with them. The second woman I actually warned in advance that I didn’t know when I would be back in employment (and so was unsuitable for a relationship), and we had a bad relationship for a long while before mutually agreeing we were no good.

I remember my nan always told me, “Make sure you have your own money”, and I did manage that for some years before illness and mild disability struck.

And now I can choose to look at myself and see “Failure”, or I can see “Survivor”.

Either way, I’m broke. My CV is shot, my connections are mostly dead and I’m introducing my unemployed but self-employed self much like a girl shouting down a dark corridor hoping that somebody at the end might be listening.

And all of that can make you despondent, or determined –

And I’m determined. My determination is tempered (or interfered with) by such as “imposter syndrome”, but any self-appraising individual can be guilty of accusing themselves of occasionally not being up to the task at hand.

But nothing ventured, nothing gained:

None of us has the time to tell ourselves, “I’ll never be able to do this”. If we only live once, then why not put our all into our one go at life?

I can find a pit and shrivel up and die in it, or I can say, “Sod everything – I’m alive and healthy enough, and I’m going to keep fighting.”

And that’s what I’m going to do. I’ll just have to keep jabbering into the ether and trust that if I cast a wide enough net, healthy leads will follow.

I hope that whoever reads this post will not think less of me for sharing what I have labelled as “human challenges”.

Nobody has a straight path through life or maybe not even through their career, and I only have sought to share a piece of mine –

My business exists to strengthen the work of entrepreneurs similar to me: Those who are striving and who could benefit from accessible, skilled support in order to help their business be as successful as it can be.

I’m Ruth and I do digital marketing through copywriting –

Feel free to get in touch and introduce yourself and your business!

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The Importance of Being Blatant

I look forward to breaking through every barrier which will lead me to victory road…

I’ve chanced by arm at offering free digital marketing/ copywriting services to my fellow self-employment/ job seekers through a job centre scheme which I myself am attending. Because, why not?

With every professional introduction or proposal I make, the worst response I can receive is, “No” –

And the Law of Averages dictates, what? That the more I seek, the more I’ll find! The more I prospect, the more leads I’ll gain.

Like I’ve said and repeated in previous posts, “Ruth Klempner” is yet to make a professional name for herself:

As far the working world is concerned, I’m just a 32 year old woman on universal credit. Nobody has any reason to trust me or believe in me.

However, since I have such unfettered belief in myself, I am wholly unperturbed by the doubt of others! 

I gained voluntary copywriting experience through Striver.online, but since gaining my qualification and building my website, it has been difficult to gain further experience. 

I provide a fantastic service to small and ambitious business owners, and my belief in “pressure and time” will drive my continued exploration of a variety of lead, and voluntary, avenues.

This week I will further explore networking avenues including those available through Enterprise Nation, but I’d also like to break into Twitter properly –

It’s an unusual platform since character limits are so low and so there is a lot of non-content. BUT, I’m probably just looking in the wrong places…

I don’t want to be another account parroting well-known sales or copywriting techniques, and I don’t want to only be advertising services and the benefits of outsourcing experts.

I want to use Twitter to engage with suitable communities, such as communities of small business owners or digital marketing service providers. But I think I’m going to have to be smarter and more specific than that, and connect with professionals and commentators –

Like it’s name suggests, Twitter is about conversation. Not pitching. There’s still lots of preaching, but I’m not planning to use it for that either.

In years gone by, I used Twitter to engage in politics talk (and I’ve also been a keen Trekkie talking actors and star ships!), but I have to say, I’m finding it very difficult to know where or how to start as a copywriter on Twitter.

I know there are copywriter communities, but I will have to think about how to create original content – like I have said, I don’t want to simply repeat decades old (but no less relevant) sales techniques.

As ever, let’s see what I can come up with! Building a business online does require so much patience. But this time and effort is all necessary to achieve the success I crave.

So, bring it on! I look forward to breaking through every barrier which will lead me to victory road…

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