It’s my job to sell myself confidently and prolifically
Yes, things need to drastically change – I need to drastically change. I need to visibly become the HUNGRY entrepreneur Grant Cardone describes in his books.
I’ve screenshotted tons from the pages of different books for quick recap – I’m just so grateful to have all this amazing sales advice. Even though I’ve read these books before, I’m now seeing them from a copywriter perspective.
Ruth’s To Do List:
- Be nosey, enquiring, enthusiastic and unreasonable – stay on the ball and on everybody else’s case as to just how great copy and an excellent service can and should be my prospect’s fortune today
- Create confident and personalised video introductions and shareable video presentations
- Add value and more value to my products through creating an excellent customer experience
- Research and go to lengths competitors would not in order to win sales (– such as what? Those musings will be for a other post)
- Assess and make all other adjustments necessary to distinguish my business and brand from competitors
Plenty more research and skill development will be needed but this can’t get in the way of content creation – doing my best with the skills I have now, and improving them with the help of practice and research as I continue.
Lecturing in copywriter talk and with plenty of sales lingo isn’t something which comes naturally, nor is it something I imagine my future clients particularly want to sit and listen to. So what can I speak more fluidly about?
Creative writing. Seeing the wonder in everything. Writing passionately about anything… Those are the things which come naturally to me.
Completing written assignments for English literature was my strongest skill in school – writing expressively and using logic to create strong arguments. It doesn’t sound like much until you consider the strength and influence of written word…
Today I appealed to a representative at the job centre to allow me to offer free digital marketing services to other claimants also on the “self-employment pathway”. These are not services which are accessible to job seekers on a benefits budget, but as I explained to the representative, I have skills to build businesses through e.g. locally targeted online marketing.
I explained that such experience will help me build my portfolio and it will help my fellow claimants to become successful, small business owners and entrepreneurs.
I have an extremely valuable skill and it is my job to sell myself confidently and prolifically. And for somebody in my position, that almost certainly means selling myself first as an extremely valuable volunteer.
Among today’s tasks will be a fresh review of my website. It requires many improvements specifically in the area of “Communicating VALUE”.
I would also like to appeal for more opportunities to work with new small business owners through employment agencies such as Reed (another organisation I attended several years ago as part of a job centre initiative).
I’m a veteran of the unemployment wars – I’ve learnt so much from my experiences wrangling with health and employment advice that I KNOW my value to so many others as a voluntary and as a low cost copywriter.
I also know my value as a high cost copywriter – but a healthy income I can travel and explore the continent with is something I can work towards.
Right now I must learn to communicate high-value using the most efficient methods I can.
I’ll get on with it, shall I?