Why Effective Digital Marketing is SO Important

How are you creating a warm and encouraging customer experience and purchasing environment?

As a consumer, what do you respond to?

Bright, welcoming displays? Enthusiastic words, and descriptions?

Or the new opportunities for luxury and/ or convenience which come with the purchase of a new product or service?

Perhaps all of these things –

  • An attractive sales display draws our attention
  • Exciting product descriptions spell out possibilities and potential, which in turn create…
  • New chances to enjoy life by enjoying a new product 

Pleasure is only a purchase away!

So, how are you creating pleasure purchase pathways for customers?

Whether you have premises or whether your products and/ or services are only advertised online, how are you creating a warm and encouraging customer experience and purchasing environment?

In short: How effective is your digital marketing?

As you know and may have read from my previous posts, you are selling BENEFITS:

OPPORTUNITIES for something great!

Your BRAND VOICE must speak to customers’ needs and desires –

You know your target audience, so research and anticipate what matters to them most…

And provide the SOLUTIONS.

A familiar and reassuring brand voice is achieved through:

CONSISTENCY and RELEVANCE 

And bigger companies outsource or employ copywriters to achieve the targeted and consistent brand voice required to sell their products.

After-all, business owners and managers are busy running their businesses – but the best recognise that professionals writers are an indispensable tool for increasing their profits.

A professional copywriter, or a team of copywriters, will provide all main company literature. For online literature that means:

  • Web copy, including SEO friendly product descriptions, articles and features
  • Multi platform social media posts
  • Multi media adverts 
  • Email marketing messages
  • Press releases and promotional pieces 
  • Video scripts and much more besides…

The most experienced copywriters may charge anything they want, such is their high value to profit-driven business leaders –

But as a new copywriter, with certification and with voluntary experience, I am offering small business owners the chance to access these high quality services at a negotiated price. 

Would you invest in a professional writer?

In 2021, ProCopywriters surveyed 561 UK copywriters and calculated an average daily rate of £387.

I’m breaking into the industry and have welcomed hagglers who like me, just want to grow their business!

I can provide engaging and authoritative web and business copy and am trained, qualified and insured to do so.

Let me create the strong and consistent brand voice you need to take your business to the next stage.

Visit Information and Services to discover more or email info@ruthklempner.com to discuss your business needs further.

Be magnificent – Invest in words!

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The Hagglers Option, plus more inspiration

Anything which might arouse and inspire myself and others to be better, smarter, and more successful, will have a space on this website.

I have decided to offer a hagglers option because I want to work, and I’ll take whatever reasonable offer I am given as I start this copywriting venture.

I know how many other small businesses are on tight budgets, but I won’t let that be a barrier to them accessing professional copywriting and digital marketing help –

I am a small business copywriter, and I want my clients to have the opportunity to grow and become more successful.

It is also my intention to contact successful small business owners around Sheffield and South Yorkshire.

I want to create an Inspo section, a part of my website where I can present the interviews and stories of those small business owners who have managed to create strong businesses, and just how they got to where they are now.

There is a wealth of business knowledge which is awesome and unseen –

What a privilege it would be to be able to present this knowledge and these stories to an audience of similarly striving small business owners!

Perhaps it is just because I am very nosey, and am always looking for secrets, or else undiscovered, entrepreneurial formulas…

Anything which might arouse and inspire myself and others to be better, smarter, and more successful, will have a space on this website.

I wonder how many popular, small business owners will be willing to share their stories (and their secrets…)

I look forward to finding out as my investigations into small business excellence continues –

Would you like your business to feature in my upcoming Inspirational business pages?

Email info@ruthklempner.com and prepare for an enthusiastic interrogation of your commendable, business success!

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