Business tools and a need for Resourcefulness

An IMPOSTER in the world of copywriting without a degree, but I do have a few significant things in my favour…

Although it is my dearest wish to be able to produce videos with subtitles – especially for my business English section – I will have to wait until I can purchase the app subscription… *sigh* Gosh, there are a few apps which would be useful for content creation but with payment barriers I cannot commit to yet. I’ll have to wing it –

Pottermore sorted me into house Slytherin and that means I’m supposed to be resourceful, right? Well, I am! And I won’t be discouraged by limited app choices…

I remember being at university in 2012/13 and the professors were still using ye olde overhead projectors and felt tips, but we still learnt! So, I’ll just have to adapt around limited tools – but I’ve been doing that from the beginning, so it’ll be fine. 😉

I mention this because it is obvious to anyone with seeing eyes that my visual social media content is not professionally done – and I would love to outsource these tasks but that is not an option yet either. SO, it’s “make do” and “do your best” until my seedlings bloom! And isn’t it that way for so many business owners… I’m a writer, not a graphic designer or a videographer…

I know I’ve discussed this before – but I have felt the pangs of not-unlimited funds today, and the shadow of imposter syndrome had lurked close-by, but I turned from it. I’m much too stubborn to engage regularly in that kind of worry – I’m also much too creative and optimistic to be restrained by a half-full purse.

For my planned Business English Instagram, I wish to provide subtitled videos especially, but if I can’t, well I’m just going to have to do something clever –

Maybe, I’ll post a video, closely followed by some slides containing vocabulary etc relating to that video. 

I’m thinking I should get a mini whiteboard but maybe that’s too maths class 2005. But I have to do something – I recognise the importance of being able to watch a video without the sound on, I do it most the time on social media.

Also, in all honesty, I don’t have time for lengthy video editing etc, I’ve got copywriting introductions to make and clients to gain – I have recently seen a very interesting video on creating personalised video introductions to potential clients though. One was made for me and I was taken aback for a moment before realising that it was certainly an effective personal touch.

Needless to say, I have only scratched the surface of social media and content creation techniques and I will be spending many more hours upskilling and creating further, better, content. My progress will of course be limited due to other tasks, but I hope that all visitors to my social media channels and website will soon benefit from a greater variety of improved visual content.

I’m also painfully aware of my need for greater storytelling, and I will share that I am cautious how to approach this –

I have not hidden the challenges I have faced nor the reality which is these 6 years of unemployment. And as an individual, my greatest success has simply being surviving this difficult period. That really is the strongest story I have so far relating to this business, but for a while now I have been unsure if my story is either appropriate or if it can be used to promote the legitimacy and value of my business, and myself as a person and professional.

I suppose these concerns haven’t filtered through into my blog content, which is full of personal history and thoughts and feelings –

But to use them in my startup marketing strategy, it seems a risk. But can’t I afford to take a risk at the beginning? 

As I have noted, my services are for those who are striving.  Those who’ve overcome many obstacles in order to build their small business – 

I am one of these small business owners. An IMPOSTER in the world of copywriting without a degree, but I do have a few significant things in my favour – direct marketing experience, voluntary copywriting experience, a diploma in copywriting itself, resilience and determination.

I can’t re-write history, and I wouldn’t try to. But a clearer way forward would be good, though I know that’s as likely as  hoping to alter the past.

In reception (1994-95) we had a teacher who would add adjectives before our names during the register, and I was always “Ravishing Ruth”! I loved this description of my 5-y-o self, I never forgot it, but now I would like to proffer the name, “Relentless Ruth” –

I’ll get to Victory Road. It may take a lot more patience and wrangling, but in the illustrious words of 50 Cent, I will:

“Get rich or die tryin’”

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