Proactivity & the Direct Sales Directive

I need to become drastically proactive, and I need to travel and build relationships.

I’m delighted to say that although WordPress are prodding me to renew my domain – and therefore reminding me that my website and my business have been established nearly a year now, and why are things so quiet? – I have a list as long as my size 10 foot of things to do next and things to improve.

I’ve ordered my business cards, I’ve bought fancy paper and even a clipboard and some gold star and bullet point stickers, all with the intention of getting my travel pass and advertising my business much in the same way I conducted my direct sales antics –

For direct sales, my colleagues and I drew up product proposals on blank sheets of paper individually for each customer (supposedly this helped to draw our prospects attention towards each benefit, and around each objection). The idea was to guide our prospects around how amazing and valuable our product was, and tailoring each proposal for each prospect seems a good idea to repeat –

I have business cards with blank backs for adding individual offers and proposals, and sensible stickers just to add some colour and personalisation. 

Its cheap and cheerful, but hopefully it will also be seen as at least authentic!

Instead of an unsolicited message in a social media inbox, my idea is to leave each prospect with an individual product proposal, packed with benefits and fully customised to their business needs and ambitions.

I will get to meet them face to face, and even if they have no real need of my services, I may benefit from a referral made to someone else in their network.

Who knows how it will go? Maybe I’ll face lots of closed doors, maybe business owners will respect my initiative and give me some of their time to share my pitch –

Of course, it is not wise to visit business owners during trading hours, and so I’ll have to find a way of working around this – perhaps asking for just a few minutes of their time to share my (initial) freebie offer…

And as a woman I will say, I never want to compromise my safety. I will only meet at sensible times, and in sensible places –

And perhaps this drastically decreases my chances of being able to pitch, but if this is the case, then I will have to revert to simply sharing business cards and a smile, and hope that I am invited to share more information, even during business hours.

I’ll be visiting job centres with premade proposals for how I can help customers on self-employment pathways (hopefully my modest marketing material can be given a place on the job search walls), and I’ll be exploring and dropping in many other places which might lend an ear to my cause e.g. libraries, community centres etc.

Does it seem sensible, or ambitious? Well, it’s both:

I need to become drastically proactive, and I need to travel and build relationships.

The finer details I can work out once I’m out and spreading the good news of accessible, professional digital marketing… 

I need to stay safe, use my initiative, be consistent, persistent, and resilient.

I need to prove I am an expert, and that prospects will not want to miss the amazing opportunity which I am offering them personally.

I hope to soon have some great tales to tell of my journeys around South Yorkshire!

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