Proactivity & the Direct Sales Directive

I need to become drastically proactive, and I need to travel and build relationships.

I’m delighted to say that although WordPress are prodding me to renew my domain – and therefore reminding me that my website and my business have been established nearly a year now, and why are things so quiet? – I have a list as long as my size 10 foot of things to do next and things to improve.

I’ve ordered my business cards, I’ve bought fancy paper and even a clipboard and some gold star and bullet point stickers, all with the intention of getting my travel pass and advertising my business much in the same way I conducted my direct sales antics –

For direct sales, my colleagues and I drew up product proposals on blank sheets of paper individually for each customer (supposedly this helped to draw our prospects attention towards each benefit, and around each objection). The idea was to guide our prospects around how amazing and valuable our product was, and tailoring each proposal for each prospect seems a good idea to repeat –

I have business cards with blank backs for adding individual offers and proposals, and sensible stickers just to add some colour and personalisation. 

Its cheap and cheerful, but hopefully it will also be seen as at least authentic!

Instead of an unsolicited message in a social media inbox, my idea is to leave each prospect with an individual product proposal, packed with benefits and fully customised to their business needs and ambitions.

I will get to meet them face to face, and even if they have no real need of my services, I may benefit from a referral made to someone else in their network.

Who knows how it will go? Maybe I’ll face lots of closed doors, maybe business owners will respect my initiative and give me some of their time to share my pitch –

Of course, it is not wise to visit business owners during trading hours, and so I’ll have to find a way of working around this – perhaps asking for just a few minutes of their time to share my (initial) freebie offer…

And as a woman I will say, I never want to compromise my safety. I will only meet at sensible times, and in sensible places –

And perhaps this drastically decreases my chances of being able to pitch, but if this is the case, then I will have to revert to simply sharing business cards and a smile, and hope that I am invited to share more information, even during business hours.

I’ll be visiting job centres with premade proposals for how I can help customers on self-employment pathways (hopefully my modest marketing material can be given a place on the job search walls), and I’ll be exploring and dropping in many other places which might lend an ear to my cause e.g. libraries, community centres etc.

Does it seem sensible, or ambitious? Well, it’s both:

I need to become drastically proactive, and I need to travel and build relationships.

The finer details I can work out once I’m out and spreading the good news of accessible, professional digital marketing… 

I need to stay safe, use my initiative, be consistent, persistent, and resilient.

I need to prove I am an expert, and that prospects will not want to miss the amazing opportunity which I am offering them personally.

I hope to soon have some great tales to tell of my journeys around South Yorkshire!

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The Local Writer

I realise that I need to take myself out of the equation.

After composing my message indicating but not directly asking for a free listing in the name of “supporting local business”, I quickly realised this was no way to conduct any sort of business, no matter how broke I am:

Hi, I’m Ruth Klempner, I’m a new copywriter and for the past six years I’ve been on universal credit.

I want to help support other new start ups and small businesses with free/ no strings digital marketing support – would [local newspaper] be interested in helping support start ups and small businesses similarly?

I’m qualified and insured (please see my website ruthklempner.com), and am eager to build my portfolio and support other local entrepreneurs, who may also be on a very low budget.

I am on the self-employed pathway because I am not suitable for most employment options due to chronic health conditions and a long history of unemployment.

Would someone please be willing to discuss the options for advertisements available to me?

Thank you for your time,

Ruth Klempner  

If I’m not even trusted as much yet to gain more voluntary copywriting experience (I refer to my current failure to ignite Small Business Excellence with free content examples), then I need to do something that is completely APART from me –

By this I mean:

I need to be an anonymous writer just writing for the “good of the people”.

This is one accessible way that I can gain the voluntary experience I need to build my portfolio further.

It can be through representative journalism, such as local journalism focused on representing the work and ambitions of local business owners and job seekers. 

I can use free platforms such as new accounts on social media which will mention me by name, but which will not be in anyway focused on my business, but on a free writing service which is available to local business owners and job seekers, from a local writer.

I can write about local businesses in much the same way other local writers and journalists do, and I can build my name not as an ambitious copywriter, but simply as a writer and free service provider to local entrepreneurs and others seeking self-employment.

I will need to travel around the county, and I can do that if I get the right travel pass, and give up “luxuries” such as e.g. cider, coke and ice cream (summer essentials!) in order to help pay the £32.70 per week for it…

I can work out an efficient system to write about and include as much copy and content about local businesses as possible, and present my work simply as a local resource (as opposed to a local resource created by a local business owner with the long-term intent to make sales)…

I remember a phrase Grant Cardone used to describe people who lowered their prices in response to difficult times – “weak minded”.

Perhaps that encapsulates me perfectly – weak minded and unable to assert myself. Or perhaps I’m simply not a natural at sucking up to people, or endearing them in any profitable way, however sincere or insincere.

Perhaps it is that I simply don’t have the same ambitions as most other copywriters –

I certainly don’t have the same relevant and up-to-date CV, and this makes me hesitant to chase the same dreams.

Following my long experience on benefits and following my recent double rejection from DWP “Self Employment Coaches”, I know that I certainly want to help others in similar, lack-of-useful-help type of situations to myself.

And I can certainly do this as a “local writer” –

So maybe I do need to step down from my ambitious pedestal (yes, even seeking employment, any employment, may be reasonably counted as “ambitious”), and seek more, relevant writing experience as a randomer.

Cardone may call me “weak minded”, but as much as I am a natural writer, I am not not a natural entrepreneur. And maybe my route to “gainful self-employment” will take me through a long (but hopefully very productive) detour down local voluntary writer/ marketer lane –

Maybe in order to be somebody, I have to literally be nobody, and hope that others will build an image of me entirely by means of their own opinions and experiences, and through their own conversations. 

Forget this website, forget my work and my samples – maybe I need to start again and have others make a name for me, organically.

Who am I? 

I’m just a local writer.

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