The Very Hungry Entrepreneur

It’s my job to sell myself confidently and prolifically

Yes, things need to drastically change – I need to drastically change. I need to visibly become the HUNGRY entrepreneur Grant Cardone describes in his books.

I’ve screenshotted tons from the pages of different books for quick recap – I’m just so grateful to have all this amazing sales advice. Even though I’ve read these books before, I’m now seeing them from a copywriter perspective.

Ruth’s To Do List:

  • Be nosey, enquiring, enthusiastic and unreasonable – stay on the ball and on everybody else’s case as to just how great copy and an excellent service can and should be my prospect’s fortune today
  • Create confident and personalised video introductions and shareable video presentations
  • Add value and more value to my products through creating an excellent customer experience
  • Research and go to lengths competitors would not in order to win sales (– such as what? Those musings will be for a other post)
  • Assess and make all other adjustments necessary to distinguish my business and brand from competitors

Plenty more research and skill development will be needed but this can’t get in the way of content creation – doing my best with the skills I have now, and improving them with the help of practice and research as I continue.

Lecturing in copywriter talk and with plenty of sales lingo isn’t something which comes naturally, nor is it something I imagine my future clients particularly want to sit and listen to. So what can I speak more fluidly about?

Creative writing. Seeing the wonder in everything. Writing passionately about anything… Those are the things which come naturally to me.

Completing written assignments for English literature was my strongest skill in school – writing expressively and using logic to create strong arguments. It doesn’t sound like much until you consider the strength and influence of written word…

Today I appealed to a representative at the job centre to allow me to offer free digital marketing services to other claimants also on the “self-employment pathway”. These are not services which are accessible to job seekers on a benefits budget, but as I explained to the representative, I have skills to build businesses through e.g. locally targeted online marketing.

I explained that such experience will help me build my portfolio and it will help my fellow claimants to become successful, small business owners and entrepreneurs.

I have an extremely valuable skill and it is my job to sell myself confidently and prolifically. And for somebody in my position, that almost certainly means selling myself first as an extremely valuable volunteer.

Among today’s tasks will be a fresh review of my website. It requires many improvements specifically in the area of “Communicating VALUE”.

I would also like to appeal for more opportunities to work with new small business owners through employment agencies such as Reed (another organisation I attended several years ago as part of a job centre initiative).

I’m a veteran of the unemployment wars – I’ve learnt so much from my experiences wrangling with health and employment advice that I KNOW my value to so many others as a voluntary and as a low cost copywriter.

I also know my value as a high cost copywriter – but a healthy income I can travel and explore the continent with is something I can work towards.

Right now I must learn to communicate high-value using the most efficient methods I can.

I’ll get on with it, shall I?

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Introvert into Entrepreneur

They’ll be lots of cringing and that’s just on my part

I’ve been re-reading “If You’re Not First You’re Last” by American real estate entrepreneur, Grant Cardone –

Apart from discounting outdated prompts like, “Literally follow your prospect home” (!), this and subsequent Cardone books are absolutely BURSTING full of exciting and inspiring tips and advice:

Dropping in on unsuspecting prospects and arranging face to face and informal meetings being a main one. And of course, maybe I’ve been hiding behind written messages and posts, BUT, we’re in a social media age, and most of my prospects are in locations far beyond my own.

So, how to bridge the gap? Well, I started by attending Zoom networking events, but not being a natural born public speaker, being among mature and successful business owners, I was out of my depth in several ways. I could not represent my own brand positively and effectively, and was of course faced with answering questions such as, “Which other companies have you worked for?” and “What is your previous experience?”

I mentioned in a past blog post that I shared honest accounts and information about my history of unemployment in my blog so that people could discover these answers for themselves and adjust their interest and opinion accordingly. 

But I’ve also mentioned my awareness of my need to make better visual content, such as videos! If I can’t get full subtitles then I can get annotations (or a pen and paper), and like I’ve also said, I can get on with making video introductions (not exactly face to face bit halfway there…)

I can make these really personal and thoughtful, and so this following week I’ll be working on those, and on gaining better video editing skills –

And of course, I’m planning a lot of videos for my Business English Instagram and resources, SO video creation will be quite a big learning curve but it will be so valuable to develop this skill!

Perhaps it would be prudent to begin vlogging, since blogging comes easily to a writer but vlogging will challenge my vanity and my ability –

They’ll be lots of cringing and that’s just on my part, but speaking well in front of a camera is just a skill I have to learn. Its no good me saying “I’m not a natural public speaker”, I don’t need to be a natural, I just need to keep trying and improve little by little.

I’m not offering my services as a public speaker but as a digital marketer, copywriter and English tutor. So, if my videos betray a nervy, low-budget, DIY, not-a-natural-born speaker, that’ll be because that’s exactly who I am! The key will be, at the very least, to show confidence, knowledge and authenticity – and I have those, I just need to relay them via video.

I remember being uncomfortable practising musical instruments within earshot of others when I was younger, and I have that same shyness now when speaking in front of a camera, but I’m really going to have to battle through it –

Perhaps a lot of practice videos to myself will be a good start, alongside researching tips and tricks for presenting and editing.

I also remember the FEAR I had when I started flogging broadband to random passers-by, and the first few times I called at people from our sales pod to try and grab their interest and attention –

I was super self-conscious, but I soon got used to it, and got better and better at it. 

I may not have ended up good at flogging broadband, but I could definitely grab people’s attention from their shopping and have a good conversation with them about our product.

That is a skill I need to reacquaint myself with, adapt and improve – and I am! I’m evolving, and –

It’s all gonna be magnificent…

Elbow

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