Terms of Ill-Endearment

And this is where my “layers of comfort” come under siege from Cardonian business philosophy

Below is a post I created and deleted within a day of posting on LinkedIn.

Its been very difficult to work out how to continue with LI, the platform where professionals share their struggles, and their successes.

I describe this post as ill-endearment because I feel that it fails to endear potential prospects to my affordable digital marketing campaign – this is my struggle, but as yet, there is no success story at the end.

In the deleted post below, I share the character trait which, I feel, creates the main weakness in my attempts to succeed so far: Chronic Invisibility!

Deleted LinkedIn Post (15-16.7.2022)

I recently read a post outlining an authors journey over 7 years –

From low paid, direct marketing on the street – to co-owning a thriving new marketing business.

I failed to summon any kind of thoughtful response to this, but I did reflect on how, after similarly working in direct marketing, I cannot yet share the same story of tremendous professional progress myself.

In the same number of years the author became co-founder of a successful business, I developed a series of chronic health problems (some exasperated by stress), which left me unemployed and largely unemployable. BUT –

Being still more largely oblivious to the notion of giving up entirely and embracing aimlessness, my wavering ego sought instead the informed guidance of a successful other:

“What Would Grant Cardone Do?” 

Was a line of thought which asserted itself on those occasions I have felt most self-critical, particularly in regard to my professional ambitions.

American entrepreneur Cardone would, of course, have a thousand answers to how I might personally gain success in business, and as I reread his insightful series of sales books including If You’re Not First, You’re Last (2010), I can see a path ahead of me which will send me crashing through every layer of comfort I know.

“Queen Clarisse, my expectation in life is to be invisible, and I’m good at it” (Princess Mia)

I will tell you that long-term unemployment has left my confidence much in tatters. However, after a very long time without opportunities, 2021 was the year I was finally lucky enough to gain the chance to train as a copywriter.

Ironically, in came 2022 and I discovered that such training actually meant very little in view of the professional and social networks which were first necessary to build a new business, and today – I feel like I am back at square one. 

As you can imagine, long-term unemployment is not beneficial to maintaining professional or social  networks. The very networks which Cardone himself insists are essential for sharing and promoting my business –

And this is where my “layers of comfort” come under siege from Cardonian business philosophy:

Illness, unemployment and natural introversion have caused me to become a prisoner on my own island of Poor Productivity. 

“Being invisible” and choosing to “remain silent until I am successful” allowed me to hide from many of the lonely and unproductive realities of six years with chronic illness –

But now I am so used to being silent, and hidden, and without a social or a professional network, that the thought of actively (proactively) introducing myself as far and widely as possible seems insane.

But THAT is what Grant Cardone would do. And I can either heed, or I can give up on life totally…

This post is about fear, and the great responsibility every professional has to themselves of overcoming it.

I will never be a great copywriter until I can be a great communicator, and I won’t be able to do that until I break through my self-imposed barrier of fear.

It is less of a challenge and more of a life change which is necessary:

Do I have the capacity to change? 

Do you?

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