Missing Something?

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it

Yesterday evening I came to the conclusion, “I think I’ve missed a step.”

I have discussed “trust building” and the issues I have faced regarding “collapsed connections” as a result of long-term unemployment etc etc.

And in response to my difficulties connecting with small business owners presently:

I have neither the recent, relevant employment history –

Nor the level of experience –

Nor the basic personal or professional connections required to get off to a strong start building a copywriting business…

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it. 

But she told me I was like water. Water can carve its way even through stone…and when trapped, water makes a new path

Chiyo, Memoirs of a Geisha

It feels like a damning conclusion, but it isn’t really. It means simply that I have missed a step –

I have offered voluntary copywriting services to more than several organisations; charities, good causes, but correspondences have collapsed as work has not been found for a voluntary copywriter.

However, I haven’t applied the law of averages well in this regard – I can certainly contact many more organisations and offer free digital marketing assistance. 

Therefore, this avenue is not closed, although it has been quiet to start.

Helping another business or organisation achieve it’s marketing objectives seems, in theory, (at least to me), like a positive way to build trust – and the social proof – I need to, in turn, build my own business. But like applying for any sort of voluntary work, you need at least a CV full of warm words and glittering skills in order to even have half a chance …

(Inaudible sigh)

I’ve plenty of examples of voluntary copy in my Portfolio, but nothing beats a personal recommendation from a friend or trusted party.

So, what to do?

Well, I did feel despondent for a moment, and then I realised, “Well, I’ve just jumped a step.”

So, I’m going to have to think way far outside the box in order to achieve the level of “social proof” I need to appear remotely trust-worthy.

Does it seem impossible? No – but then again, nothing seems impossible when you’ve committed to never give up.

I had an awful time in school and left without friends and without the confidence to make them. I then began to relearn how to connect with my peers in my early twenties, but a few years after that I became ill and crashed out of university and work.

And you already know what happened after that.

Fate has had it that I am pursuing a type of self-employment which relies heavily on “Who you know”… And perhaps I should have thought more about this when I started my copywriting course last year, but I had reasoned that voluntary work would help me gain the trust and experience I needed.

Teaching English as a foreign language/ TEFL was an employment path I pursued long before this, and before my manual dexterity problems made it nearly impossible to use a computer or smartphone for several years.

Last night it occurred to me that TEFL does not require the same amount of “Who you know”, although lots of great reviews does help – it always helps!

Maybe the trust-building step which I’ve missed, I can achieve through a combination of proper law of average intros and proposals to organisations and good causes, AND a great TEFL offer –

I remember, and it seems so many years ago now, planning and designing English courses. It helped that I had a strong interest in language learning myself as I could anticipate which part of learning would require the most attention and innovation, and could it help if I returned at least three quarters pelt to this manner of pursuit…

If I returned properly to my TEFL responsibilities, might I connect with more learners and business owners who simply want to improve their English in order to improve their own opportunities, professional or otherwise?

Is there an appropriate target audience to understand and cater for –

Might opportunities be more forthcoming for Ruth the English Tutor, than for Ruth the Copywriter?

I’m qualified for both and I will pursue both… Maybe I can recover from my missed step, like water which weaves through stone.

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An additional Business English service

I’m a very enthusiastic lover of language…

So, in the spirit of still being a start up and having the freedom to experiment however I want with different ways of earning revenue, I’m planning an additional Business English service –

Way back when in 2016, after I had packed in full-time hospital work because of my deteriorating manual dexterity, and before I began my brief but illuminating stint in direct sales, I completed an online Teaching English as a Foreign Language (TEFL) course.

I mentioned in a previous blog post my great interest in studying foreign grammar (it’s interesting!!) and though I’m a very poor linguist, I’m a very enthusiastic lover of language, and in particularly, (quite obviously), of written and creative English –

So, despite being distracted by worsening health at the end of 2016 and all the productivity problems which that caused – my health is in a better place now, and it would be a shame to waste that qualification. 

“Business English” (my working title for this new language section) will be a promotion of the English language for business, and as such, will fit appropriately upon my pedestal of “digital marketing services” for small businesses owners –

My TEFL target audience will be foreign small business owners (European and Japanese in particular), those who wish to both share their products with English speaking audiences, and who may also wish to form partnerships with English speaking business owners.

I’m a 2nd (and 3rd) generation immigrant, born in Britain. I only speak English although I understand much of written German, and am continuing to study this, one of my ancestral languages and the origin of my surname “Klempner”, as well as a selection of other languages I like to explore –

Far from being sporty, musical or artistic, I like writing and discovering the mechanics of other languages as well as discovering the possibilities of my own!

I’m a purveyor of digital marketing services, and I can do this as a copywriter, and as an English language teacher. 

My TEFL target audience will already be of at least lower-intermediate English level, and so I will teach through conversation and assignments –

I’m a start up! I’m casting a dynamic net and I’m still discovering what works and what doesn’t. I am playing to my strengths: copywriting, content writing, digital marketing, creative writing, and English language through conversation teaching.

As I develop this new idea, I am continuing all my other tasks including discovering all the free resources on Enterprise Nation, an organisation supporting small business owners across the UK with events, online tutorials and 1-2-1 sessions with business experts.

European languages and Japanese are the ones with the most available resources, and those which are among the easiest for English natives to study independently (yes, even Japanese!). Although, with the expansion of app development, varieties of other previously less accessible languages are now available (I’m interested in studying some Swahili on the Language Transfer app)…

But the above is just stuff to do in my spare time: 

Speaking and marketing to business owners, either British or foreign, is my overriding priority. Enterprise Nation also has plenty of networking and connecting opportunities so I will explore those as well –

And I will keep making waves. I will also need a new Instagram for my TEFL stuff, and to use foreign language hashtags and SEO on. 

Time management is really essential here – I’ve so many jobs and I’ve been neglecting important ones, such as spending a lot more time on Canva creating my elevated digital marketing campaigns –

But it’s all in hand! This is all part of my journey, my shop floor is open, there’s just a babel of planning and construction happening behind the scenes 🙂

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