“Professional” White Lies or “Unprofessional” Black Truths

I’ve had conflicting advice: To share my history/ my story, to not share my story…

Even the job centre (scheme) think I should hide that I’m currently a customer of the job centre and scheme.

I remember once asking one of my previous job centre advisors (back when I was in the regular job search pathway and when my health was still very dodgy), “How should I lie to an employer when they ask why I think I’m better than one of their more able-bodied applicants?”

“Well, you shouldn’t lie –”

“But how else can I compete with them -”

I also recall more recently receiving help for my diabolical CV –

“Instead of focusing on the negative, let’s focus on the positive”

That’s fine – except I have a 6 year void of negative. “How can an employer ignore that?”

*silence*

For my copywriting business, I’ve had conflicting advice: Namely, to share my history/ my story, or not to share my story…

I venture that it is better to be upfront about my work and health history than not to be, which is why I am honest about it in this blog.

Who can say what is more unprofessional – having to give a hurried work and health history on the spot when asked about my employment history by a business owner, or, Including information about my work and health history on my website, for any interested parties to see.

I know neither is particular endearing, but if my truth is so unprofessional, then that can’t be helped – unless I am to lie.

And if I’m not to lie, then I have to be truthful, own way or another.

This issue has been (fairly) brought to my attention by my job centre scheme advisors, and I await their answer to the truth conundrum I present.

As I explained to one of them today, my target audience is made of others who are close to the the bottom of the ladder like me – those who perhaps understand and connect with “my story”, and who can see my potential nonetheless since they themselves have also faced hard times and others prejudging them.

This has, of course, been the reason I have struggled to get started on LinkedIn, as I have described in previous blog posts. Despite how full of personal stories LI is, I know that my story (since there is not yet any tremendous, successful ending) is certainly too “unprofessional” to share.

This is why I have not ventured into any Sheffield Chamber of Commerce get-togethers at Cubo, the same place where lies my job centre scheme:

To be unemployed is (of course) to be “unprofessionalism” itself.

Maybe this is a vicious circle I can never leave –

Or maybe, I can just get on and absorb all the reasonable advice I get, always aware that my “situation” is a bit unique, and apparently, there is no clear way forward.

What is clear, however, is my business is only hopeless when I stop believing in myself –

As “unprofessional”, or “unconventional” as I am, I’m still a very capable copywriter. And I can present a neutral website stuck together by feeble, “white lies”, or I can have the “unprofessional” truth available, and an “unprofessional” but honest website to match. “Black truths”, so to speak.

Who’s caught between a rock and a hard place?

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What Would Grant Cardone Do?

I need a new angle, a new idea, a better way to communicate my value…

“Terms of Ill-Endearment” has closed the chapter on my first attempts at gaining interest in my products –

The bottom line is that I’ve little clue how to introduce myself in a way which effectively communicates my value.

At the job centre, they tell me not to draw attention to the length of time I have been job searching: I ask them, Isn’t it better for me to acknowledge it openly, rather than attempt to hide or lie about it to a potential employer or customer?

Whichever one of us is right can be disputed, but it cannot change the fact that on paper, my years of unemployment and health problems means that I have very, very little to recommend myself with.

No matter how skilled, competent or qualified a writer I am, I still struggle to come across as inspiring or trustworthy –

I’m still a stranger. So, can I draw people’s interest in another way?

I have spoken about this before, but what if I lead my business ambitions with teaching English to foreign learners –

I only need to prove I’m a native speaker, and my copywriting can prove my strength at written language too. I may even gain work writing English language marketing material for foreign companies this way, or proofreading English marketing or documents…

Whatever I choose to do, I cannot continue along the trajectory I’m on currently on of trying to build trust with British companies in the way I am doing.

My confidence wavers every time I have to mention my current situation as a long-term unemployed person (known colloquially as a “benefits scrounger”), and I fear I may be becoming less and less convincing with every attempt at confidence.

I need a new angle, a new idea, a better way to communicate my value –

And a new audience.

Perhaps it is not scientific to seek to change so many variables at once, but the only element of my business model which is strong is my product itself.

This product needs to be presented to someone with a reason to trust me – such as a business owner abroad with a need to advertise in English.

I’ve spoken often about the law of averages/ LoA, and my need to simply speak to a lot more business owners –

But the LoA requires the basic business pitch and value propositions to be sound, and from the lack of interest in my product so far, it’s reasonable to conclude that my pitch and value proposition are not sound.

What Would Grant Cardone Do? He’d sort it out, then begin relentlessly pitching again.

So I need to Sort it out… And begin pitching and pitching some more.

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Terms of Ill-Endearment

And this is where my “layers of comfort” come under siege from Cardonian business philosophy

Below is a post I created and deleted within a day of posting on LinkedIn.

Its been very difficult to work out how to continue with LI, the platform where professionals share their struggles, and their successes.

I describe this post as ill-endearment because I feel that it fails to endear potential prospects to my affordable digital marketing campaign – this is my struggle, but as yet, there is no success story at the end.

In the deleted post below, I share the character trait which, I feel, creates the main weakness in my attempts to succeed so far: Chronic Invisibility!

Deleted LinkedIn Post (15-16.7.2022)

I recently read a post outlining an authors journey over 7 years –

From low paid, direct marketing on the street – to co-owning a thriving new marketing business.

I failed to summon any kind of thoughtful response to this, but I did reflect on how, after similarly working in direct marketing, I cannot yet share the same story of tremendous professional progress myself.

In the same number of years the author became co-founder of a successful business, I developed a series of chronic health problems (some exasperated by stress), which left me unemployed and largely unemployable. BUT –

Being still more largely oblivious to the notion of giving up entirely and embracing aimlessness, my wavering ego sought instead the informed guidance of a successful other:

“What Would Grant Cardone Do?” 

Was a line of thought which asserted itself on those occasions I have felt most self-critical, particularly in regard to my professional ambitions.

American entrepreneur Cardone would, of course, have a thousand answers to how I might personally gain success in business, and as I reread his insightful series of sales books including If You’re Not First, You’re Last (2010), I can see a path ahead of me which will send me crashing through every layer of comfort I know.

“Queen Clarisse, my expectation in life is to be invisible, and I’m good at it” (Princess Mia)

I will tell you that long-term unemployment has left my confidence much in tatters. However, after a very long time without opportunities, 2021 was the year I was finally lucky enough to gain the chance to train as a copywriter.

Ironically, in came 2022 and I discovered that such training actually meant very little in view of the professional and social networks which were first necessary to build a new business, and today – I feel like I am back at square one. 

As you can imagine, long-term unemployment is not beneficial to maintaining professional or social  networks. The very networks which Cardone himself insists are essential for sharing and promoting my business –

And this is where my “layers of comfort” come under siege from Cardonian business philosophy:

Illness, unemployment and natural introversion have caused me to become a prisoner on my own island of Poor Productivity. 

“Being invisible” and choosing to “remain silent until I am successful” allowed me to hide from many of the lonely and unproductive realities of six years with chronic illness –

But now I am so used to being silent, and hidden, and without a social or a professional network, that the thought of actively (proactively) introducing myself as far and widely as possible seems insane.

But THAT is what Grant Cardone would do. And I can either heed, or I can give up on life totally…

This post is about fear, and the great responsibility every professional has to themselves of overcoming it.

I will never be a great copywriter until I can be a great communicator, and I won’t be able to do that until I break through my self-imposed barrier of fear.

It is less of a challenge and more of a life change which is necessary:

Do I have the capacity to change? 

Do you?

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The Local Writer

I realise that I need to take myself out of the equation.

After composing my message indicating but not directly asking for a free listing in the name of “supporting local business”, I quickly realised this was no way to conduct any sort of business, no matter how broke I am:

Hi, I’m Ruth Klempner, I’m a new copywriter and for the past six years I’ve been on universal credit.

I want to help support other new start ups and small businesses with free/ no strings digital marketing support – would [local newspaper] be interested in helping support start ups and small businesses similarly?

I’m qualified and insured (please see my website ruthklempner.com), and am eager to build my portfolio and support other local entrepreneurs, who may also be on a very low budget.

I am on the self-employed pathway because I am not suitable for most employment options due to chronic health conditions and a long history of unemployment.

Would someone please be willing to discuss the options for advertisements available to me?

Thank you for your time,

Ruth Klempner  

If I’m not even trusted as much yet to gain more voluntary copywriting experience (I refer to my current failure to ignite Small Business Excellence with free content examples), then I need to do something that is completely APART from me –

By this I mean:

I need to be an anonymous writer just writing for the “good of the people”.

This is one accessible way that I can gain the voluntary experience I need to build my portfolio further.

It can be through representative journalism, such as local journalism focused on representing the work and ambitions of local business owners and job seekers. 

I can use free platforms such as new accounts on social media which will mention me by name, but which will not be in anyway focused on my business, but on a free writing service which is available to local business owners and job seekers, from a local writer.

I can write about local businesses in much the same way other local writers and journalists do, and I can build my name not as an ambitious copywriter, but simply as a writer and free service provider to local entrepreneurs and others seeking self-employment.

I will need to travel around the county, and I can do that if I get the right travel pass, and give up “luxuries” such as e.g. cider, coke and ice cream (summer essentials!) in order to help pay the £32.70 per week for it…

I can work out an efficient system to write about and include as much copy and content about local businesses as possible, and present my work simply as a local resource (as opposed to a local resource created by a local business owner with the long-term intent to make sales)…

I remember a phrase Grant Cardone used to describe people who lowered their prices in response to difficult times – “weak minded”.

Perhaps that encapsulates me perfectly – weak minded and unable to assert myself. Or perhaps I’m simply not a natural at sucking up to people, or endearing them in any profitable way, however sincere or insincere.

Perhaps it is that I simply don’t have the same ambitions as most other copywriters –

I certainly don’t have the same relevant and up-to-date CV, and this makes me hesitant to chase the same dreams.

Following my long experience on benefits and following my recent double rejection from DWP “Self Employment Coaches”, I know that I certainly want to help others in similar, lack-of-useful-help type of situations to myself.

And I can certainly do this as a “local writer” –

So maybe I do need to step down from my ambitious pedestal (yes, even seeking employment, any employment, may be reasonably counted as “ambitious”), and seek more, relevant writing experience as a randomer.

Cardone may call me “weak minded”, but as much as I am a natural writer, I am not not a natural entrepreneur. And maybe my route to “gainful self-employment” will take me through a long (but hopefully very productive) detour down local voluntary writer/ marketer lane –

Maybe in order to be somebody, I have to literally be nobody, and hope that others will build an image of me entirely by means of their own opinions and experiences, and through their own conversations. 

Forget this website, forget my work and my samples – maybe I need to start again and have others make a name for me, organically.

Who am I? 

I’m just a local writer.

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The Self-Employment Pathway

Do I sound like a scammer, offering free/ no strings support?

For my next trick, I will begin contacting local newspapers and ask if they would like to support start ups and small business owners in their area – 

A small ad here or there offering professional, digital marketing support 100% free to local businesses isn’t hugely unreasonable!

I had an interesting exchange with a Facebook user in the early hours of this morning after I had introduced myself and offered to support a fellow start up with free marketing support – he accused me of being fake, a charlatan and a scammer. He also said that copywriters don’t have “insurance” and that he works in marketing so he knows

Well, I knew immediately, of course, that this man was ignorant, and an internet troll (he had continued on to insult another user’s web design ability and to question their legitimacy), BUT it made me think just a little… 

Do I sound like a scammer, offering free/ no strings support? Perhaps I should instead stress that I am new and eager to build my portfolio THEREFORE I’m offering free support? I do say this sometimes, but not every time…

An advisor at the job centre scheme I attend said I should stress my need to build upon my portfolio. She also said (and after much build up from another advisor that she would surely be able to help), that she couldn’t be my advisor as yet because I’m not currently gaining clients.

This is after the self-employment advisor at the job centre said similar – they won’t help me until I’m earning. 

This was after regular advisors at both places had told me so many times that their in-house “self employment expert” would be able to advise me.

This is the help those on “self-employment” pathways receive where I live. Perhaps it is just me – perhaps every other person who has been allowed to follow a self-employment pathway has become gainfully self-employed quite easily by themselves, and without any prior business experience.

I won’t further discuss the gnawing sadness I felt at this second and final refusal of help. It does nothing for my eternally diminished sense of ego – yes, this is me with a diminished ego!

Perhaps you think I’m neglecting to share some part of the story? That they would agree to help if I wasn’t so…? 

I hope you can accept the answer is simply, “If I wasn’t so hopeless” –

But owning a business is SO NEW to me… And before I can receive advice from either the job centre or their associated schemes, I have to make it work alone.

But maybe that’s as it should be. They will have no part to claim in my success because they will never have aided me.

I will endeavour not to be made spiteful by such things, but again, it is a sense of humiliation. Also, however, it is a loss for other start ups who could benefit from my skills as a digital marketer – I speak, of course, in reference to my offer to support others on the self employment pathway with free digital marketing consultancy and assistance.

So, I’ll get on with the offers I want to make to those local papers and publications. And I will consider how not to sound like a scammer…

I am also considering how to begin a YouTube channel and use it to include presentations of the possibilities available with great copy – a channel I can refer potential clients to and also include as an extra resource on my website.

It’s pointless having a dedication to the “law of averages” when I don’t have the best version of my value proposition to share with those I am contacting – it’s also pointless spending forever considering this value proposition because I needed it done yesterday. So many yesterdays since.

But, again, this is my impatience. And I need to get on with the best, short scripts I can, along with the Canva presentations I’ll need to use for video.

Still a long road yet, but at least it’s an open road!

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Let’s Discuss Value Proposition

Customer loyalty is earned, not owed

I was recently corresponding with a small business owner about her frustration in losing business to a larger, and cheaper competitor.

To be frank, I will say that this small business owner appeared to be very entitled.

For the sake of discussion, let’s call her “Anna” (not her real name). 

Anna believed that because she spent time discussing her product with a customer that it was “unfair” when this same customer had then chosen to get the same item cheaper elsewhere.

Informing her of their expressed decision, the customer left and took their money with them.

Our correspondence took place via social media, under a post proclaiming:

“McDonald’s can mess up your order 1000 times and you still support them. A small business owner makes one mistake and you bash them for eternity.”

My immediate response was as follows:

“So what is McDonald’s doing right which many small businesses are not? Providing a quick, cheap satisfying service. This is not a feasible business model for most small businesses, so how else can small biz owners provide an irresistible service? If customers are not returning following a mistake then that is not the fault of corporate giants, but of small businesses themselves not offering irresistible value or service. 

This is a problem which can be rectified by increasing value and improving service. So how can small biz owners increase their value and improve their service?

Great question! And some excellent food for thought for all small business owners, including myself.”

Refusing to share any more information about her business (other than that she charges £5 more for one of her products than her competitors), Anna reasoned that her terrific reviews prove that she provides excellent customer service, and that there is nothing she can do to improve her value proposition to customers.

“In the last 2 weeks I’ve had to give customers my knowledge that they can’t get in the big stores only for then to say I can get it £5 cheaper and go buy from them which is very unfair of a person when you’ve spent half an hour giving them your time and knowledge” – Anna

When challenged to share a quick fix for her problem and the problem of many small business owners with big corporate competitors, I explained that Value Proposition can only be increased with:

  • Thorough and informed study of the small business, its products, its competition and the industry and therefore the customers it serves

I asked if losing business to bigger completion was a frequent problem for Anna – which would indicate a great need to increase value proposition for her – and she replied that actually her business is doing well, but that she was thinking more about small businesses which were not doing so well.

It is true that you can have a wonderful small business with excellent reviews and still lose custom to bigger business – in truth, it happens all the time.

“Supporting small businesses” is a practice which is apart from regular bargain hunting.

  • The very choice to support a small, local business owner and therefore to support local economy is part of the value proposition of a small, local business itself
  • Supporting local businesses gives many customers a sense of loyalty and pride

But purchases need to be worth the extra investment, and often “pride in supporting a small business” does not bridge the price gap between large and small companies and their price differential –

Without any further information about Anna’s business, except that it is generally “doing well”, it is likely that she presents a good quality sales environment, and that she provides helpful customer service. 

The customer who took their business elsewhere may simply have rejected the notion of “supporting local business” as a given obligation (this relates back to my sense of Anna’s entitlement to local customer loyalty) –

And despite Anna having kindly offered her time and expertise to describe the product and its uses (a free courtesy you could expect from any proud, small business owner), the customer was not bought.

Perhaps there was:

  • An addition service Anna could have offered with her product e.g. a valuable guarantee?
  • Another improvement she could have made to her sales environment (did it communicate value, welcome and expertise?)
  • A special offer for future purchases granted upon purchase of this initial product?

Without more information about Anna’s products, competition and industry, it is hard to say. But it should be clear to all small business owners, including myself:

  • We are each responsible for the value propositions we offer to customers
  • Customer loyalty is earned not owed
  • There is ALWAYS room for improvement with a small business and its products
  • Blaming big business and their cheap prices does not remove the responsibility a business owner has to present a competitive (not a cheaper) alternative to customers
  • There is usually no “quick fix” – dedicated small business owners must be prepared to assess their business models critically in order to improve them

Understanding Value Proposition is essential to every small business owner’s success.

I will continue to discuss this topic in further posts.

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Missing Something?

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it

Yesterday evening I came to the conclusion, “I think I’ve missed a step.”

I have discussed “trust building” and the issues I have faced regarding “collapsed connections” as a result of long-term unemployment etc etc.

And in response to my difficulties connecting with small business owners presently:

I have neither the recent, relevant employment history –

Nor the level of experience –

Nor the basic personal or professional connections required to get off to a strong start building a copywriting business…

It doesn’t matter that I can do it, it matters that I have not garnered the trust necessary to get on with doing it. 

But she told me I was like water. Water can carve its way even through stone…and when trapped, water makes a new path

Chiyo, Memoirs of a Geisha

It feels like a damning conclusion, but it isn’t really. It means simply that I have missed a step –

I have offered voluntary copywriting services to more than several organisations; charities, good causes, but correspondences have collapsed as work has not been found for a voluntary copywriter.

However, I haven’t applied the law of averages well in this regard – I can certainly contact many more organisations and offer free digital marketing assistance. 

Therefore, this avenue is not closed, although it has been quiet to start.

Helping another business or organisation achieve it’s marketing objectives seems, in theory, (at least to me), like a positive way to build trust – and the social proof – I need to, in turn, build my own business. But like applying for any sort of voluntary work, you need at least a CV full of warm words and glittering skills in order to even have half a chance …

(Inaudible sigh)

I’ve plenty of examples of voluntary copy in my Portfolio, but nothing beats a personal recommendation from a friend or trusted party.

So, what to do?

Well, I did feel despondent for a moment, and then I realised, “Well, I’ve just jumped a step.”

So, I’m going to have to think way far outside the box in order to achieve the level of “social proof” I need to appear remotely trust-worthy.

Does it seem impossible? No – but then again, nothing seems impossible when you’ve committed to never give up.

I had an awful time in school and left without friends and without the confidence to make them. I then began to relearn how to connect with my peers in my early twenties, but a few years after that I became ill and crashed out of university and work.

And you already know what happened after that.

Fate has had it that I am pursuing a type of self-employment which relies heavily on “Who you know”… And perhaps I should have thought more about this when I started my copywriting course last year, but I had reasoned that voluntary work would help me gain the trust and experience I needed.

Teaching English as a foreign language/ TEFL was an employment path I pursued long before this, and before my manual dexterity problems made it nearly impossible to use a computer or smartphone for several years.

Last night it occurred to me that TEFL does not require the same amount of “Who you know”, although lots of great reviews does help – it always helps!

Maybe the trust-building step which I’ve missed, I can achieve through a combination of proper law of average intros and proposals to organisations and good causes, AND a great TEFL offer –

I remember, and it seems so many years ago now, planning and designing English courses. It helped that I had a strong interest in language learning myself as I could anticipate which part of learning would require the most attention and innovation, and could it help if I returned at least three quarters pelt to this manner of pursuit…

If I returned properly to my TEFL responsibilities, might I connect with more learners and business owners who simply want to improve their English in order to improve their own opportunities, professional or otherwise?

Is there an appropriate target audience to understand and cater for –

Might opportunities be more forthcoming for Ruth the English Tutor, than for Ruth the Copywriter?

I’m qualified for both and I will pursue both… Maybe I can recover from my missed step, like water which weaves through stone.

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The Importance of Being Blatant

I look forward to breaking through every barrier which will lead me to victory road…

I’ve chanced by arm at offering free digital marketing/ copywriting services to my fellow self-employment/ job seekers through a job centre scheme which I myself am attending. Because, why not?

With every professional introduction or proposal I make, the worst response I can receive is, “No” –

And the Law of Averages dictates, what? That the more I seek, the more I’ll find! The more I prospect, the more leads I’ll gain.

Like I’ve said and repeated in previous posts, “Ruth Klempner” is yet to make a professional name for herself:

As far the working world is concerned, I’m just a 32 year old woman on universal credit. Nobody has any reason to trust me or believe in me.

However, since I have such unfettered belief in myself, I am wholly unperturbed by the doubt of others! 

I gained voluntary copywriting experience through Striver.online, but since gaining my qualification and building my website, it has been difficult to gain further experience. 

I provide a fantastic service to small and ambitious business owners, and my belief in “pressure and time” will drive my continued exploration of a variety of lead, and voluntary, avenues.

This week I will further explore networking avenues including those available through Enterprise Nation, but I’d also like to break into Twitter properly –

It’s an unusual platform since character limits are so low and so there is a lot of non-content. BUT, I’m probably just looking in the wrong places…

I don’t want to be another account parroting well-known sales or copywriting techniques, and I don’t want to only be advertising services and the benefits of outsourcing experts.

I want to use Twitter to engage with suitable communities, such as communities of small business owners or digital marketing service providers. But I think I’m going to have to be smarter and more specific than that, and connect with professionals and commentators –

Like it’s name suggests, Twitter is about conversation. Not pitching. There’s still lots of preaching, but I’m not planning to use it for that either.

In years gone by, I used Twitter to engage in politics talk (and I’ve also been a keen Trekkie talking actors and star ships!), but I have to say, I’m finding it very difficult to know where or how to start as a copywriter on Twitter.

I know there are copywriter communities, but I will have to think about how to create original content – like I have said, I don’t want to simply repeat decades old (but no less relevant) sales techniques.

As ever, let’s see what I can come up with! Building a business online does require so much patience. But this time and effort is all necessary to achieve the success I crave.

So, bring it on! I look forward to breaking through every barrier which will lead me to victory road…

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Business tools and a need for Resourcefulness

An IMPOSTER in the world of copywriting without a degree, but I do have a few significant things in my favour…

Although it is my dearest wish to be able to produce videos with subtitles – especially for my business English section – I will have to wait until I can purchase the app subscription… *sigh* Gosh, there are a few apps which would be useful for content creation but with payment barriers I cannot commit to yet. I’ll have to wing it –

Pottermore sorted me into house Slytherin and that means I’m supposed to be resourceful, right? Well, I am! And I won’t be discouraged by limited app choices…

I remember being at university in 2012/13 and the professors were still using ye olde overhead projectors and felt tips, but we still learnt! So, I’ll just have to adapt around limited tools – but I’ve been doing that from the beginning, so it’ll be fine. 😉

I mention this because it is obvious to anyone with seeing eyes that my visual social media content is not professionally done – and I would love to outsource these tasks but that is not an option yet either. SO, it’s “make do” and “do your best” until my seedlings bloom! And isn’t it that way for so many business owners… I’m a writer, not a graphic designer or a videographer…

I know I’ve discussed this before – but I have felt the pangs of not-unlimited funds today, and the shadow of imposter syndrome had lurked close-by, but I turned from it. I’m much too stubborn to engage regularly in that kind of worry – I’m also much too creative and optimistic to be restrained by a half-full purse.

For my planned Business English Instagram, I wish to provide subtitled videos especially, but if I can’t, well I’m just going to have to do something clever –

Maybe, I’ll post a video, closely followed by some slides containing vocabulary etc relating to that video. 

I’m thinking I should get a mini whiteboard but maybe that’s too maths class 2005. But I have to do something – I recognise the importance of being able to watch a video without the sound on, I do it most the time on social media.

Also, in all honesty, I don’t have time for lengthy video editing etc, I’ve got copywriting introductions to make and clients to gain – I have recently seen a very interesting video on creating personalised video introductions to potential clients though. One was made for me and I was taken aback for a moment before realising that it was certainly an effective personal touch.

Needless to say, I have only scratched the surface of social media and content creation techniques and I will be spending many more hours upskilling and creating further, better, content. My progress will of course be limited due to other tasks, but I hope that all visitors to my social media channels and website will soon benefit from a greater variety of improved visual content.

I’m also painfully aware of my need for greater storytelling, and I will share that I am cautious how to approach this –

I have not hidden the challenges I have faced nor the reality which is these 6 years of unemployment. And as an individual, my greatest success has simply being surviving this difficult period. That really is the strongest story I have so far relating to this business, but for a while now I have been unsure if my story is either appropriate or if it can be used to promote the legitimacy and value of my business, and myself as a person and professional.

I suppose these concerns haven’t filtered through into my blog content, which is full of personal history and thoughts and feelings –

But to use them in my startup marketing strategy, it seems a risk. But can’t I afford to take a risk at the beginning? 

As I have noted, my services are for those who are striving.  Those who’ve overcome many obstacles in order to build their small business – 

I am one of these small business owners. An IMPOSTER in the world of copywriting without a degree, but I do have a few significant things in my favour – direct marketing experience, voluntary copywriting experience, a diploma in copywriting itself, resilience and determination.

I can’t re-write history, and I wouldn’t try to. But a clearer way forward would be good, though I know that’s as likely as  hoping to alter the past.

In reception (1994-95) we had a teacher who would add adjectives before our names during the register, and I was always “Ravishing Ruth”! I loved this description of my 5-y-o self, I never forgot it, but now I would like to proffer the name, “Relentless Ruth” –

I’ll get to Victory Road. It may take a lot more patience and wrangling, but in the illustrious words of 50 Cent, I will:

“Get rich or die tryin’”

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An additional Business English service

I’m a very enthusiastic lover of language…

So, in the spirit of still being a start up and having the freedom to experiment however I want with different ways of earning revenue, I’m planning an additional Business English service –

Way back when in 2016, after I had packed in full-time hospital work because of my deteriorating manual dexterity, and before I began my brief but illuminating stint in direct sales, I completed an online Teaching English as a Foreign Language (TEFL) course.

I mentioned in a previous blog post my great interest in studying foreign grammar (it’s interesting!!) and though I’m a very poor linguist, I’m a very enthusiastic lover of language, and in particularly, (quite obviously), of written and creative English –

So, despite being distracted by worsening health at the end of 2016 and all the productivity problems which that caused – my health is in a better place now, and it would be a shame to waste that qualification. 

“Business English” (my working title for this new language section) will be a promotion of the English language for business, and as such, will fit appropriately upon my pedestal of “digital marketing services” for small businesses owners –

My TEFL target audience will be foreign small business owners (European and Japanese in particular), those who wish to both share their products with English speaking audiences, and who may also wish to form partnerships with English speaking business owners.

I’m a 2nd (and 3rd) generation immigrant, born in Britain. I only speak English although I understand much of written German, and am continuing to study this, one of my ancestral languages and the origin of my surname “Klempner”, as well as a selection of other languages I like to explore –

Far from being sporty, musical or artistic, I like writing and discovering the mechanics of other languages as well as discovering the possibilities of my own!

I’m a purveyor of digital marketing services, and I can do this as a copywriter, and as an English language teacher. 

My TEFL target audience will already be of at least lower-intermediate English level, and so I will teach through conversation and assignments –

I’m a start up! I’m casting a dynamic net and I’m still discovering what works and what doesn’t. I am playing to my strengths: copywriting, content writing, digital marketing, creative writing, and English language through conversation teaching.

As I develop this new idea, I am continuing all my other tasks including discovering all the free resources on Enterprise Nation, an organisation supporting small business owners across the UK with events, online tutorials and 1-2-1 sessions with business experts.

European languages and Japanese are the ones with the most available resources, and those which are among the easiest for English natives to study independently (yes, even Japanese!). Although, with the expansion of app development, varieties of other previously less accessible languages are now available (I’m interested in studying some Swahili on the Language Transfer app)…

But the above is just stuff to do in my spare time: 

Speaking and marketing to business owners, either British or foreign, is my overriding priority. Enterprise Nation also has plenty of networking and connecting opportunities so I will explore those as well –

And I will keep making waves. I will also need a new Instagram for my TEFL stuff, and to use foreign language hashtags and SEO on. 

Time management is really essential here – I’ve so many jobs and I’ve been neglecting important ones, such as spending a lot more time on Canva creating my elevated digital marketing campaigns –

But it’s all in hand! This is all part of my journey, my shop floor is open, there’s just a babel of planning and construction happening behind the scenes 🙂

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