Don’t say Hi to a German…

I know I need to introduce myself and speak to people in a language focused entirely on them, and which they can accept and respond to.

I get the distinct impression that my first leads won’t come from an avenue which I have predicted –

So far, I am finding it difficult to scan the sea of social media and find those local INDIVIDUALS who are making waves –

(Please mind the pun)

There are a lot of small businesses, of course, whom I have been contacting, but as I have indicated, I need to be speaking to individual creatives too.

I remember once when I visited Germany, I was introduced to a group of Germans and was actually too nervous to say “Guten Abend”, and so I said “Hi!” –

They said nothing.

I know I need to introduce myself and speak to people in a language focused entirely on them, and which they can accept and respond to.

Why should those Germans have responded to “Hi”, they’re not an English speaking country, and I should always make sure I appreciate that small business owners may not welcome salesly, copywriter words.

To connect with them properly, I should be addressing them in a thoroughly human to human way.

I have previously posted the basic messages I have been sending out and also commented on my great need to pursue the law of averages –

I feel that much of this will be achieved through simply getting to know more people, as opposed to trying to pitch free promo to people…

Or it may be a total mixture of both?

Getting to know people requires money for going out and doing things – pitching free promo doesn’t. I’d like to be able to go out and do more things…

I’d like to be able to travel around South Yorkshire and I can do, if I want to pay £30 a week on SY travel –

Doesn’t sound like much? Well it’s loads if you’re on universal credit. Which I’m obviously grateful to have and hope so much that I won’t have to rely on for much longer, but as I’ve also said previously, so little cash hugely diminishes your ability to socialise…

Which, in turn, decreases opportunities to meet small business owners e.g. through markets, events, or through simply visiting their shops (online or on the high street) and buying from them.

The ironic thing is, after you’ve been on benefits for so long, 99% of the products you see in shops are “luxuries”.

Which presents an interesting, and pretty sad contradiction to a copywriter.

You’re so used to not being able to afford or pay for normal things, like gifts or often clothes, that almost everything you see in shops (or whilst window shopping), is “Much too expensive”, even when it absolutely isn’t.

It’s just out of your price range –

And now I have made it my job to preach the value and benefits of these things!

Items and services which are BURSTING with benefits, only in many cases, I’ve no experience of those benefits myself –

But a great salesman can sell anything! And so can a great copywriter 😉

If I have insecurities about being on universal credit, at least I can rest assured that if I keep working, and striving for a more prosperous future, then that future will materialise –

And at least I will have had the important experience of low-income in order to better understand the motivations and priorities of other consumers on limited funds.

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