They’ll be lots of cringing and that’s just on my part
I’ve been re-reading “If You’re Not First You’re Last” by American real estate entrepreneur, Grant Cardone –
Apart from discounting outdated prompts like, “Literally follow your prospect home” (!), this and subsequent Cardone books are absolutely BURSTING full of exciting and inspiring tips and advice:
Dropping in on unsuspecting prospects and arranging face to face and informal meetings being a main one. And of course, maybe I’ve been hiding behind written messages and posts, BUT, we’re in a social media age, and most of my prospects are in locations far beyond my own.
So, how to bridge the gap? Well, I started by attending Zoom networking events, but not being a natural born public speaker, being among mature and successful business owners, I was out of my depth in several ways. I could not represent my own brand positively and effectively, and was of course faced with answering questions such as, “Which other companies have you worked for?” and “What is your previous experience?”
I mentioned in a past blog post that I shared honest accounts and information about my history of unemployment in my blog so that people could discover these answers for themselves and adjust their interest and opinion accordingly.
But I’ve also mentioned my awareness of my need to make better visual content, such as videos! If I can’t get full subtitles then I can get annotations (or a pen and paper), and like I’ve also said, I can get on with making video introductions (not exactly face to face bit halfway there…)
I can make these really personal and thoughtful, and so this following week I’ll be working on those, and on gaining better video editing skills –
And of course, I’m planning a lot of videos for my Business English Instagram and resources, SO video creation will be quite a big learning curve but it will be so valuable to develop this skill!
Perhaps it would be prudent to begin vlogging, since blogging comes easily to a writer but vlogging will challenge my vanity and my ability –
They’ll be lots of cringing and that’s just on my part, but speaking well in front of a camera is just a skill I have to learn. Its no good me saying “I’m not a natural public speaker”, I don’t need to be a natural, I just need to keep trying and improve little by little.
I’m not offering my services as a public speaker but as a digital marketer, copywriter and English tutor. So, if my videos betray a nervy, low-budget, DIY, not-a-natural-born speaker, that’ll be because that’s exactly who I am! The key will be, at the very least, to show confidence, knowledge and authenticity – and I have those, I just need to relay them via video.
I remember being uncomfortable practising musical instruments within earshot of others when I was younger, and I have that same shyness now when speaking in front of a camera, but I’m really going to have to battle through it –
Perhaps a lot of practice videos to myself will be a good start, alongside researching tips and tricks for presenting and editing.
I also remember the FEAR I had when I started flogging broadband to random passers-by, and the first few times I called at people from our sales pod to try and grab their interest and attention –
I was super self-conscious, but I soon got used to it, and got better and better at it.
I may not have ended up good at flogging broadband, but I could definitely grab people’s attention from their shopping and have a good conversation with them about our product.
That is a skill I need to reacquaint myself with, adapt and improve – and I am! I’m evolving, and –
It’s all gonna be magnificent…Elbow